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Does one quick campaign = thought leadership?
There are two types of thought leadership. Don't be fooled into thinking that just because you put out one white paper or commission one piece of research that you are now a thought leader in your industry. It is a step in the right direction but it takes more than that.

What is a Recession Proof Franchise Opportunity
Recession Proof franchise seems to be a phrase thats buzzing around at the moment. But what does this really mean? Is it really possible that a business can be recession proof?

Role of the Supervisor: Employee Engagement!
Your role as a supervisor is to set very clear expectations, give employees the right training and materials, focus on the engaged employees needs, and recognize your best performers contributions…those are the strategies that drive engagement. Those are the strategies that will make you a great supervisor. Take care of your engaged talent and they will take care of you.

The Assessment of Intellectual Functioning in the Work Environment
Most organizations need information to assist them in selecting people for jobs. A job candidate’s thinking capability is often the key to success in the current fast paced, hi-tech environment in which academic qualifications and even work experience may not be a good predictor.

First Impressions
It is though that a “first impression” is created in three seconds. That is… one… two… three… impression created! In that tiny amount of time your appearance, body language, mannerisms and how you are dressed are all pieced together to form that impression. After that “first impression,” it can take hundreds of hours for the three second first impression to be changed. With odds like these, it’s important that that first impression is a good one.

Focus Your Mind
In this day and age of information overload. It is important to remember that we must focus our mind on 1 task to be the most effective we can be.

Overcome Fear - Step Into the Fear
Everyone experiences fear. The difference with successful people is that they do not let fear stop them from achieving their goals.

Creating Bullets and Using Bullets Efficiently
To create bullets, take a pad of paper. List all the features in the first column, the advantages in the second and the benefits in the third.

The Secret To Internet Marketing Success
The Secret to Internet Marketing Success is not surfing for the next big thing. It is about finding what works and sticking to a focused plan of action. It's nothing sexy, nothing you can't do. It's about the 100 hour and 500 hour rule.

Snap Fitness Ranked No. 16 in the Inc.500
Snap Fitness Ranked No. 16 in the Inc.500

Harnessing Human Resources for Sustainable Competitive Advantage
Paying careful attention to the one thing companies can control - the quality of their people, especially in the leadership pool leads to generating excellent results year after year.

The Right Move
Eco-entrepreneur Spencer Brown is saving consumers a lot of time and money and changing the way they move with his company, Rent-a-Green Box.

Being the Employee
“Being the Employee”. It shows how he transforming himself from the employee mindset to the entrepreneur mindset, with the help CarbonCopyPro. This online business is helping him see that there is a better way to make money and be empowered to make change in his life to go out of the comfort zone and have a business of his own, plus give back to help other with his story of triumph.

The "Yeah, But......" Syndrome
Be open to new ideas and participate in the learning process inherent in seminars, training sessions and strategic retreats. Then it’s up to you as to how “rich” you become.

The Cost of Getting it Wrong
Organizations need to know how far they are traveling from their desired path and what is it costing them to stray

Leadership-A Daily Gift
We awake each day with the incredible gift to lead. Leadership is not pithy sayings, kitschy slogans, or daily calendar quotes. Leadership is taking on the personal responsibility, everyday, to have your actions and deeds be the example that your words describe. Leaders awake every morning with the conviction of person to carve their own path, they call on their own minds to be the lighthouse of guidance. A leader has the confidence, and welcomes the challenge, of standing alone, accountable and compassionate of others. A leader does not say, “follow me”, rather, a leader says, “follow you.” Be reliant, and unwavering with the commitment to yourself, and your own personal truth.

The Golden Rule of Communications
Treat others as you would like to be treated! This change in understanding can increase the number of contacts and clients you develop by 500%. This is not a misprint. The whole premise of people helping people comes down to this and it takes the stress out of doing business. Totally. Please read on.

Be, Do, Have
As the Great Jedi Knight Yoda says, "Try not do, there is no try"

The Importance of Soft Skills in Business
What are soft skills? Why do they matter? How can you develop yours and improve your work?

Diamonds Are a Rep’s Best Friend
“How Current Customers Can Make You Rich!”

Ten Steps to Go from Idea to E-book for Sale
If your e-book sells well online, it’s much easier to find a publisher who’s willing to take you on…And actually give you the budget and marketing support you need to make it a winner.

7 eMarketing Techniques to try in 2009
Thanks to the recession, more and more businesses across the nation are experiencing budget cuts, and business owners are expected to do more with less. How are you going to effectively market your organization to reach your profit goals in 2009?

Where Entrepreneurs Should Invest their Money First
Where entrepreneurs should invest their money first - Where should you invest money when you're investing back into your business? There are so many tools and software choices. Or maybe you should hire more staff? In this article, you'll read about a series of investments that might surprise you – and these might currently be pretty low on your investment list – but they should be much higher, and perhaps even immediate. When you do invest in one of these options, you'll not only be setting your business on a firmer foundation, but you'll also be opening your business up to much greater opportunity.

Practice Landing Your Next Client
In an exclusive interview with web copy expert, Nick Usborne, Rebecca Matter, Vice President of Marketing for AWAI, shows you step-by-step how to pitch your services, negotiate your fees and land clients.

6 Surefire Ways Copywriting Can Build Your Business
AWAI Wall-of-Famer, Heather Robson, reveals six ways people can use their copywriting skills to get clients.

StorySelling: How to get past your Buyer’s defensive wall and create a need
Review the following two StorySelling examples and decide for yourself if you feel that StorySelling could help your Sales Team sell more?

For Kids, It’s Just Seamless Communications
Keeping pace in the industry is tough. Especially when you have to constantly go to your kids to ask for assistance. Of course now that they're teenagers they're old and often have to go next door and ask the new up-n-comers. It was bad enough when we used the DVR - which is so yesterday now that anything worthwhile is available online 24x7. But now it's assistance with our smartphone (like help me find the app we just downloaded), our tablet (ok iPad) WiFi syncing - forgive us but gawd we love the battery life, WiFi searching on the net-ready LCD screen(s), constant patches/updates for our notebook(s) and home server. Can't wait for tomorrow to see what new thing we don't know, don't really want to know but will have to learn just to stay in the game.

Other hellip Related Articles

The Smart Alternative to Layoffs
The slowing economy has sent many of my clients back to the drawing board to take a sharp pencil to next year's budget. Small businesses run lean and mean most of the time, so there aren't many significant line items available for reduction… until you get to payroll.

Customer Supplied Agreements... Two Suggested Changes Before Signing
The holiday season invariably finds my clients pushing aggressively to turn sales into contracts and lock those contracts down by the end of the year. It's understandable… we all want to begin the new year strong, with lots of contracts in the pipeline. The rush to sign at year end, however, can have dire consequences, particularly for those accustomed to using their own standard form of services contract rather than signing a customer's form of agreement.

Myths and Mysteries: I Thought I Couldn't be Sued Personally if I Formed a Corporation
One of the results of last month's newsletter regarding the Massachusetts Homestead law (in addition to several clients finally filing for full homestead protection), was this common question: "Why should I worry about personal liability for business obligations… I formed a corporation?"

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