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The King of the Skies: Herb Kelleher Gets His Start
Almost 40 years ago, Herb Kelleher came up with a radical idea: He wanted to start a no-frills airline that not only ensured people got to where they wanted to go and at low prices, but that they had fun doing it. Today, the small Texas airline he founded in 1971 has become the second largest airline in the world by number of passengers carried. Southwest Airlines carries over 100 million passengers to 63 cities across the U.S. each year.

Herb Kelleher Quotes
Herb Kelleher Quotes
Creating a Strong Internal Brand: You Can Take it to the Bank
Creating and nurturing a strong internal brand - and the employee engagement that it creates - seems to the overriding "secret sauce" shared by leading companies across industry sector. And these leaders have figured out that the strong internal brand doesn't simply result in a nice place to work - it has financial rewards as well.

Other herb kelleher Related Articles

The King of the Skies: Herb Kelleher Gets His Start
Almost 40 years ago, Herb Kelleher came up with a radical idea: He wanted to start a no-frills airline that not only ensured people got to where they wanted to go and at low prices, but that they had fun doing it. Today, the small Texas airline he founded in 1971 has become the second largest airline in the world by number of passengers carried. Southwest Airlines carries over 100 million passengers to 63 cities across the U.S. each year.

Reaching New Horizons: Southwest Airlines Takes Off
With his own legal experience and his partner’s business acumen, Kelleher was convinced the two of them could see their business lift off. What was their idea? They wanted to create a no-frills airline, and one that would be exempt from the restraints of federal price regulations. By refusing to cross state borders, and operating flights only within the state of Texas, they were able to do so. Kelleher’s new Southwest Airlines offered drastically reduced fares and quickly became a hit with passengers.

Lesson #2: Customer Satisfaction is Your Secret Weapon
“We have the best customer satisfaction record, based on Transportation Dept. statistics, of any airline in America, the fewest complaints filed per 100,000 passengers carried,” says Kelleher. “So you’re not just getting low fares, you’re also getting wonderful customer service.”

Lesson #3: Personality is Power
One day, Kelleher received a letter from one of Southwest’s ramp agents in Oklahoma. It read, “Herb, I’m on to what you’re doing…You’re making work fun – and home work.” Kelleher viewed the letter as validation of his efforts to bring a little personality to his company.

Lesson #4: Learning by Doing is the Better Way
“[I] learned it by doing it,” says Kelleher, “and I was scared to death.”

Flying High: How Kelleher Took Southwest to the Top
“I took an aptitude test in college, and it said there were three things I’d be fairly decent at,” says Kelleher, “being a journalist, an editor, or a lawyer.” Nobody – not the other airlines, not the financial community, not even his own aptitude test – believed Kelleher had what it took to start a successful company. So how did this man who was so destined to be a lawyer defy fate and become one of the most successful CEOs of his time?

Herb Kelleher Quotes
Herb Kelleher Quotes
What the Best CEOs Know by Jeffrey Krames
Jeffrey Krames gives us a glimpse inside the minds of 7 of the top CEOs. He profiles: Michael Dell, Jack Welch, Gerstner of IBM, Andy Grove, Bill Gates, Herb Kelleher and Sam Walton. These men were all at the helm of very large companies and some faced seemingly insurmountable problems. Others had policies that allowed them to get far ahead of their competitors. Read on to find out what you can learn from each of these CEO's and how their experiences can help your business.

Home-based Business: Herb Farm Stand
If you have a green thumb, growing your own herb farm is a great home-based business idea. Herbs are becoming more popular particularly as alternative medicine is given more attention. Starting your own herb farm business should not be difficult.
Scientist Seeks Seed Capital for Life Perpetuating Device
Pittsburgh, Pennsylvania (PRWEB) September 17, 2002 -- Interaction Designer Herb Gilliland announces that he is seeking capital for investment into his brain-perpetuating product idea. "Much of the valuable, personal information we hold in our minds is lost at the moment of death. Please help me save this information by designing and marketing brain perpetuation devices for post-mordem cultivation of valuable neurologically stored information," says Herb Gilliland, alumnus from Carnegie Mellon University.
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