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The Three Questions You Must Answer When Doing Video Marketing
For those in online marketing, the use of video is becoming more and more the preference of choice. With all the hype online about online businesses that claim they are the next best online business, making income claims of generating huge amounts of money in a short time, people are starting to steer away from visiting these sites. And who can blame them! No one is interested in what the affiliate’s profit is, they’re interest is in what they can make using the business. Using video for marketing your business separates you from the herd, allowing you to personally brand yourself and allow for interested people to make a connection with a person and not just a company’s name. But there are three questions that you must answer in order to have an outstanding online presence.
Passion, the Herd and Objectivity
We all talk about the value of objectivity. But it’s not as easy as it sounds. It’s easy to lose our objectivity, to adopt the beliefs and perspectives of those around us. The more we interact with others and their beliefs, the easier it is to mind meld with them, and lose our objective focus.
Social Media Marketing…The Challenge of Herding Cats
Social media marketing, communications. Gawd it sounds like soooo much fun...so interesting...so challenging...so mano y mano! Too bad everyone thinks of it as just another marketing/advertising tool to push ideas, products at folks. That isn't what social media communications is all about. It's about the customer. So start with the one you've got. Work with him/her. Make them happy...very happy. Help them be your advocates, your promoters. They'll tell a few folks how good your company, products, services are and in "almost" no time word will spread round the globe. Get out there. Get your hands dirty. You can't herd cats. You can't herd consumers. Get in the saddle with the attitude you can and they'll turn on you. Show they why your product/service is so good. Show them how to install, troubleshoot, use it. Then ..
Yelling is exhausting
The only way your business is going to be heard (by anyone) is to communicate in a way that only you can. This is not achieved by following the hoarse voices of others, who are only imitating the herd that went before them. It's created by having the courage to stand-up and shout about something you truly believe in.

Marketing and Sales Approaches - Hunting vs. Fishing.
A brief visual comparing two very different approaches to sales and marketing.
Small Business Growth: Recession Rescue Strategies
This week alone, I have heard from two business owners going "under"... literally closing their doors and, of course, blaming the economy. I must say that both of these companies started out with overwhelming debt, and neither had shown a month of profit since opening their doors. They were both open BEFORE the "recession" hit. Both invested heavily in traditional marketing. Both inquired about hiring a business coach, but never felt it worth the investment. THIS is the Darwinian-like "thinning of the herd" that we will continue to observe in "tough times". But you don't have to be one of those eliminated... So, what can you do NOW to rescue your own business today?
Small Business Survival Tips For THIS Economy
Has the turbulent state of the economy got you and your business down? Why not change your perception and start CREATING instead of REACTING. Your business can not only survive in THIS economy, it can thrive! You can be "tougher than the times".
How to Compete with the Big Box Stores Or Have You Built a Fence Around Your Herd?
The biggest mistake business leaders can make is only sending out sporadic mailers once or twice a year. Doing this will leave them open to being lured away by our competitors.
Power of the Spoken Word
Solomon once wrote, "Pleasant words are as an honeycomb, sweet to the soul and health to the bones." This article shares a small tale of how one heart reached out to another in an unlikely place. Leaders cannot underestimate the awesome influence that can be made by what one person says.
DARE TO BE DIFFERENT? THEN SHOW IT BY YOUR ACTIONS.
One of the ways to succeed in marketing is by being different. Here's why.
The Problem With Free Publicity
The truth about free publicity and what you need to know to make it work for your business.
I BELIEVE IN WHAT JOHN CAGE ONCE SAID. “I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.”
The most powerful single word in direct marketing is no longer "FREE". It’s "SO?"

Natural Search Engine Optimization or Pay-Per-Click
The internet is literally like having the world at ones fingertips. Not only does it provide families a cheap way to stay in touch (e-mail and instant messaging), it allows students to cram for finals and write last minute papers in the middle of the night, long after the library has closed, but the internet is suddenly a way for the smallest business to break into a global market.

When It Comes To eBay Dont Follow The Herd
While it's true that selling products on eBay can be a quick, low cost way to launch an online business, following the herd by selling the "hot product" of the moment, is not a great idea. To the contrary, chances are you will be stomped in the ground by the herd and left lying in the dust with your unsold inventory in hand.
The Entrepreneurs Checklist
I was asked the other day what personality traits I thought were important to entrepreneurial success. I immediately gave my preprogrammed reply about passion and dedication and hard work. After taking some time later to ponder the question a little deeper (I normally operate in shallow waters), I came up with a more detailed checklist for entrepreneurial success.
Expert Strategies For Hiring The Best Employees
Hiring employees who can contribute to your business positively is a challenge for every entrepreneur. Here are some tips on how to go about this difficult and challenging task.
Do People Really Need to See Your Ad 7 Times Before They'll Buy From You?
According to the advertising industry, your prospect needs to see your ads at least seven times before they'll act on it. And if the claim is true, you will need a deep pocket to play the game. That's why so many businesses spend enormous amounts of advertising dollars on branding and positioning, but at the end of day they have very little to show for it. Most businesses go through the mechanical motions: creating brochures and websites, buying advertising space in newspapers and magazines, paying for prime spots on radio and TV, and launching public relation campaigns to pursue publicity and raise public awareness.

Tired of fighting for customers in the bargain basement?
Imagine for a second… Your phone wouldn't stop ringing and your inbox are inundated with emails… You diary is filled with the names of people eager to answer your phone calls and hear your sales pitch… People are rushing to your door and begging you to take their money… Wouldn’t that make your life a hell lot easier and get you to sleep better at night? However, the sad reality is that many entrepreneurs are working 16 hours a day and 7 days a week just to make ends meet. They are frustrated by the fact they work an unreasonable amount of hours, yet don't seem to make the money they deserve. Does this sound familiar to you?
Go Deep
Follow the herd, run with the rats and you might have some fun, but strike out on your own and go deep and you will learn unique skills and have an adventure.
Learn What Smart Entrepreneurs Know About Online Marketing
Just 2 years after knocking its archrival Circuit City into bankruptcy, big-box BEST BUY is itself “on the ropes, reports Mike Farrell with aspenIbiz. Read this short post to learn what you must do in the New Economy as you do NOT want to be someone else’s showroom and you will not win a price war with Amazon.
Create a Dashboard to Make Your Life More Productive
Exceptional success in any business, especially in an entrepreneurial business, is the result of strategically directing ever-increasing amounts of your time to the highest value activities, reports Mike Farrell with aspenIbiz. Read this short post to learn how to tame the tangle of bills, finances, medical records, and health care costs by visiting only a few website dashboards instead of 20 so you can spend your time on the very best business activities and opportunities.
How to Find Hot Niche Markets for Prosperity
Finding a hot market is like being a detective, suggests Mike Farrell with aspenIbiz. Read this short post to learn the best ways to discover niche markets.

Traffic Methods for Your Internet Marketing Business You Can Take to the Bank
Many online affiliate marketers will say that the excuse for not making money online is that they do not have any traffic or leads to their online business, suggests Mike Farrell with aspenIbiz. Read this short post to discover 20 traffic methods that can take you to the bank.

Other herd Related Articles

Why the African Digerati Can Make a Difference
Some of the greatest insights on this site have come from the individuals leaving comments. Someone by the name of “Goat Herd” left one of those comments today, on one of my favorite blog posts “The Dark Continent: It’s Still Dark” from over a year ago. Thank you “Goat Herd”, and thanks to everyone else who enriches all of us by leaving comments and keeping the discussions going here. This comment is worthy of a post entirely to itself, it’s well worth the read:
Go Deep
Follow the herd, run with the rats and you might have some fun, but strike out on your own and go deep and you will learn unique skills and have an adventure.
When It Comes To eBay Dont Follow The Herd
While it's true that selling products on eBay can be a quick, low cost way to launch an online business, following the herd by selling the "hot product" of the moment, is not a great idea. To the contrary, chances are you will be stomped in the ground by the herd and left lying in the dust with your unsold inventory in hand.
Don't Let Your Group Drink Dirty Water-Be a Leader
There is an Akamba, Kenya, proverb that says, "Syaasya ndongoi, inyusaa muuluu." This wise saying means when a herd of cattle lacks a leader, it ends up drinking dirty water. This saying is based on an observation in which the last herd to get to the water source finds the water has been made dirty by the ones that arrived before it.

The Benefits of Heresy, or "What I learned from my summer reading"
There is more to life than mindlessly following the herd. But that is what we've been conditioned to do. There is incredible power in stepping outside the fold and becoming a heretic. Experience it for yourself.
Yelling is exhausting
The only way your business is going to be heard (by anyone) is to communicate in a way that only you can. This is not achieved by following the hoarse voices of others, who are only imitating the herd that went before them. It's created by having the courage to stand-up and shout about something you truly believe in.

Why is your Online Internet Business Opportunity Not working?
The following article will briefly talk about our experience with other failed businesses and hopefully makes you think of your present situation and how you can make it better. Hopefully it will open your mind to other ideas and/or paths that may be profitable and that you don't have to be part of the herd when you can own it
Self improvement resources-Are you born with self-doubt or trained to have it?
Were you born having self-doubt or has someone or something programmed you that way? Self-doubt is a very destructive creature. It can put you in places in your mind that you have probably tried to leave in the past. Why does self-doubt reoccur? Well it reoccurs when you are trying to improve yourself as a person. It is kind of like the angel on one shoulder and the demon on the other. Procrastination along with self-doubt is your worst dream crusher. These two entities show up when you are trying to stray from the herd. Why do you want to be like the herd anyway?
Leadership Is The Most Powerful Commodity On The Planet!
Leadership Is The Most Powerful Commodity On The Planet, but unfortunately, most people have been conditioned in our society to follow the herd - do what is safe.
Social Media Marketing…The Challenge of Herding Cats
Social media marketing, communications. Gawd it sounds like soooo much fun...so interesting...so challenging...so mano y mano! Too bad everyone thinks of it as just another marketing/advertising tool to push ideas, products at folks. That isn't what social media communications is all about. It's about the customer. So start with the one you've got. Work with him/her. Make them happy...very happy. Help them be your advocates, your promoters. They'll tell a few folks how good your company, products, services are and in "almost" no time word will spread round the globe. Get out there. Get your hands dirty. You can't herd cats. You can't herd consumers. Get in the saddle with the attitude you can and they'll turn on you. Show they why your product/service is so good. Show them how to install, troubleshoot, use it. Then ..
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