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From Rags to Riches: Gardner Lives the American Dream
“A slow walk to Wall Street is how others describe my life,” says Gardner.

Other heroic story Related Articles

telling stories the brand connection
Today, we're interested in stories, and not particularly interested in facts. Every story needs facts, of course, but they are secondary. The facts are there just to provide some ballast for the story. There are always so many facts that don't fit into the story, and insofar as they don't fit, depending on our commitment to the story, we have a tendency to disregard them. Every good story has some connection to the truth of our experience, but the story's the thing.

HOW TO THINK OUTSIDE THE BOX
What is “the box”? How do you get out of the box? How do you get out of your story to revise it--or to write another one? The questions assume the story is there, a given in the universe. The story—the proverbial “box” of the familiar and accepted—becomes the obstacle. Yet the truth is, it is not there until you create or accept it. And people are always free to change their minds, beliefs and core assumptions. This article presents how to actually do just that, condensed to twelve principles of change.
Resist the Interpretation Addiction
Sometimes we adopt a story and unknowingly our emotions get swept up in it. And 99% of the time we don’t really question or inquire into the story we create. We treat our story as what actually happened. The problem, of course, is that the story influences, in part, the action you take in subsequent events. This article is about identifying the stories you may have created, working around them and managing them.

Sell to a Starving Crowd
I’m sure you’ve heard the story about how Harry was such a good salesman he could sell ice to an Eskimo. While it might be a good story it’s just a story. If you decide to sell people something they don’t want you’ve picked a path for failure.

The Most Important PR Secret
What most entrepreneurs and companies don't understand is that often the main job of the PR firm is to find the right story. It's often not the obvious story that works, because that's the same angle that the competition will be pitching. Without the right story and tone, you have a weak campaign, at best. Finding the right story, that's what it all comes down to.
Make Your Story Add Value to Your Clients Bottom Line
The purpose of your story for a workplace audience is to improve the bottom line. Even in those employee appreciation programs where entertainment may seem the focus, there is an undeniable expectation of increased productivity after your story is heard. The question to ask yourself when using your story is: What is the point of the story and how does the story improve a client's bottom line?
Three Powerful Stories
Each of us have impact on other people we might not be aware of. This article contains a story in a story in a story showing how I was surprised to find myself impacting others without realizing it. The moral of all three stories is the same; You cannot fully know the impact you will have on other people.
How to Maximize Local PR
Whereas I’m a big believer in going national if you have a strong story, there is a lot to be said for regional and local PR coverage. If you have a personal story that has a local slant to it, use it. Maybe a story as to how you built your business, or a story about how your product, service or company helped transform the life of someone else who lives in the community. The media loves transformational stories, so offer them one with a strong local hook. Always give your pitch a local slant. Remember you’re drilling down, pitching narrow, not wide.
Take A Cue From Heroes: \"Let\'s Roll!\"
Like nearly all Americans, I was acutely aware yesterday of the ten-year anniversary of the 9/11 attacks on our country. I watched some documentaries, spent some time with family members with whom I'd spent the day ten years ago... and watched again the haunting movie which depicts the heroic actions of passengers on "United 93" during that now-long-ago tragedy....
Web-Based Software The Real Outcome to Customer Satisfaction
Who are the customers? Answer to the question is we all are the customers. In our unremarkable lives we sight with divers kinds of services. When we go to run we use either taxis, cars or exoteric instrumentality, when we require to buy something for us to eat we go either to a localized fund or to a heroic outlet, when we need to modify our lives easier we buy divers gadgets either via the Internet or at supermarkets
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