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Why Most Ads, Sale Letters, and Websites Don’t Turn A Profit?
Most ads don’t work because they are like the enlarged version of the company’s business card. If you want to make money with your advertising, you got to structure your ad exactly how you would conduct a sale presentation face to face with a potential buyer. Remember that those who buy a four inch drill are really buying four inch holes. People aren’t interested in what you have for sale; they are mainly interested in solving a problem. Before starting your sale pitch in print, you got to be successful at “selling” the problem first. Think it this way…what is one reason most of your customers are buying from you?

Other hi friend Related Articles

\"You\'re an idiot if you don\'t start an Internet company right now\"
The following comes from my friend James Altucher's latest TheStreet.com Internet Review (subscribers-only) newsletter. He quotes a highly successful non-Internet entrepreneur friend recently saying to him as follows:
Market Research: Living in the Real World of Business Depends on Comments from the Real World
In the feature film Sliding Doors, I found myself fascinated by a conversation between two friends. Gerry had just been discovered by his girl friend as he was having an affair in their bedroom. Gerry's friend laughs at him and reminds Gerry that he had told him weeks ago that the affair would end without Gerry having to do anything. Gerry's friend asks him, "Do you want my opinion?" Gerry replies, "Am I going to like it?" With a chuckle, his friend responds with, "No. It's based on reality."

Developing Your Leadership Skills
Leadership = Influence. The art or process of influencing people so that they will strive willingly and enthusiastically. As human beings we all influence someone: parent to child, teacher to student, friend to friend, employer to employee, and coach to athlete. If you stop to think about it, the list is endless. Therefore, we are all capable of influencing others.

To know yourself, know your shadow
It is a common experience. You speak to a friend about some strong negative feelings you have about someone else. Your friend, being a true friend, says, "but aren't you a bit like that too?" You of course don't like to hear this, but it gets you thinking. Maybe you can be a bit like it too. That's a useful admission since it then helps you to manage that characteristic in yourself. This is the sort of self-awareness that is crucial to our growth, to get that the people in our lives are in some way a mirror of ourselves. The concept of the shadow, from Carl Jung, is one of the great insights from 20th century psychology that is invaluable to those of us who seek to build effective relationships with others.
Everything Starts With A Conversation (Including Your Next Sale!)
Picture this. You're out having a coffee with a friend. An acquaintance of your friend happens to walk in and sits down for a few minutes to chat. After you finish talking about the weather and last night's sports scores, the inevitable question comes up: "So, what do you do?" You've got 60 seconds. What do you say?

Over Connecting
The distrust and confusion of receiving a random "connection/friend" request. This approach of sending several friend requests to strangers is awkward enough if done purely for social/personal reasons, but is particularly dangerous if done primarily for business networking reasons
Needed - One More Friend
Somebody once said that a stranger is simply a friend you haven't met. The dictionary says that a friend is one who is attached to another by affection which leads him to desire his company, or one who has sufficient interest to serve another.
Just Starting to Write? How to Get Help and Improve Your Writing Skills
The other day I was talking to a woman who was frustrated by the fact that she'd given her friend the first three chapters of her book to read and offer feedback, and weeks later her friend still hadn't read the pages. This was the woman's first book and she hadn't written anything since high school.
Happy At Work – Want Professional Success? Ignore Negativity
It is difficult to work in an environment where people are negative. Everyone is responsible for being happy at work. What do you do when a friend wants to vent? How can you protect yourself from the negativity while being helpful to your friend?

Our Fate is in Our Own Hands
A few years ago a friend had Ned, a small independent contractor, do extensive renovations to his home. Being a very fussy craftsman and cabinet maker, Ned did an especially superb job on the extensive woodwork involved in the renovation. About a year after completing the renovations, Ned bumped into my friend at the local hardware store. "The recession finally caught up to me," Ned told my friend. "I've had to lay off my crew and try to wait out this slow period."

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