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Only Words
Writing clearly and avoiding buzzwords is crucial in all types of marketing

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Sales Tips for Technical Professionals
In today's competitive high tech markets it is very common for technical professionals to find themselves in a selling role. If you are a high tech professional, it may not be enough to be skilled in technical areas. You may be required to become involved in marketing and sales arenas. If this is the case, it becomes essential to develop proficient selling and relationship skills. This article will explain why high tech pros are actually well suited for sales. The challenge is learning how to sell and believing you can do it. Here are a few tips to help your transition into sales and marketing

The low spark of high tech marketing
Today, many tech companies enjoy a reputation, deservedly so, for being on the cutting edge. Faced with a cutthroat market, they excel at inventing and rolling out new technologies and products. Yet when it comes to marketing, they take a decidedly low-tech approach.

The Power and Magic of HighTech | HighTouch Virtual Marketing
Alright, you're probably thinking... what in the heck is high-tech high-touch marketing?

Products Ready Now What
One of the most common mistakes high tech entrepreneurs make is not being prepared in advance for going to market. Learn how you should prepare.

Where Has All The Talent Gone?
Even with the best of the best, some companies go down in greed and mismanagement. As they all compete for ‘human resources’ they fight the fiercest battle in the high-tech fields. And a win doesn’t mean you’ll hang onto your prize. Loyalty to the boss faded fast thanks to downsizing and companies dumping their retirement plans. Workers feel responsible for their own future today.

Business Ramifications of Web 2.0 – Participate to Gain Business Insights
I recently responded to a question, "How do you improve adoption of Web 2.0 tools inside the intranet at companies outside the high tech industry?" Here was my response: In the March 3rd issue of CIO Insider the following headline grabbed my attention: Banning Social Networks a Losing Battle

Low-Tech Sales Tools Rule
Selling success does not require lots of high-tech gadgetry. Snazzy spread-sheets, complicated flip charts, or four-color brochures are not needed. If you have these tools, by all means use them, as long as they do not interfere with why you showed up in the first place-and that is to ask the right questions. One of the major keys to being a sales superstar is being a diagnostician, a highly-effective questioner. The following five low-tech tools make the questioning phase more effective no matter what else you bring to the sales call.

Why you have to love Tech Stocks!
As someone who spent a lot of time as a Financial Planner after the Tech Bubble in the late 90’s, it is not easy to say you have to love Tech stocks. Why? Because, the Tech market of the late 90’s became the poster child of what not to do when investing. It became a cliché for anyone who taught people how to diversify and be a balanced investor.

Control these Rare Earths and you Control the Energy Technology and Economy in the 21st Century
Rare Earths are several elements within the periodic table that find their way into the alternative energy industry, our aerospace and defense industry, and our modern high-tech lifestyle … without them, none of those industries or our high-tech standard of living will proceed, explains Mike Farrell with aspenIbiz. China recently attempted to buy the only deposit of rare earths in the USA and a new deposit in Western Australia believed to be the largest rare earth deposit ever found. Read this informative article to understand how these practices and investments are putting the Middle Kingdom in the driver’s seat for the energy technology and economy of the 21st century and why alternative wealth creating strategies should be considered.

What's a slogan for (banal on purpose)
At MWC, Claes Magnusson saw the following slogans on 25 different high tech booths (companies like IBM, HP, etc.)

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