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How to Make Your Web Site Press Friendly
Many companies spend lots of money on public relations and media relations, trying to get coverage for their products and technologies. However, when it works, and the editor visits their web site, they often can't find what they need and then go elsewhere. This means that much of the company's time and budget was wasted. Here are a few simple hints to make sure you get the most bang - press wise - from your web site.

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Sales Tips for Technical Professionals
In today's competitive high tech markets it is very common for technical professionals to find themselves in a selling role. If you are a high tech professional, it may not be enough to be skilled in technical areas. You may be required to become involved in marketing and sales arenas. If this is the case, it becomes essential to develop proficient selling and relationship skills. This article will explain why high tech pros are actually well suited for sales. The challenge is learning how to sell and believing you can do it. Here are a few tips to help your transition into sales and marketing
The low spark of high tech marketing
Today, many tech companies enjoy a reputation, deservedly so, for being on the cutting edge. Faced with a cutthroat market, they excel at inventing and rolling out new technologies and products. Yet when it comes to marketing, they take a decidedly low-tech approach.

The Power and Magic of HighTech | HighTouch Virtual Marketing
Alright, you're probably thinking... what in the heck is high-tech high-touch marketing?

Products Ready Now What
One of the most common mistakes high tech entrepreneurs make is not being prepared in advance for going to market. Learn how you should prepare.
Cave Paintings, Baseball and Connecting
There’s no such thing as a captive audience--any of us can tune out at will. It may surprise you, then, to know that keeping people’s attention in this high-tech age takes the same know-how we had in neolithic days.
Green Tech Park Feasibility Report for Boulder, Colorado
This article was written as part of the master planning by the City of Boulder for an area that is projected to be a high growth infill area richly served by new transit initiatives. It explores the concepts and feasibility for different types of industrial parks or business clusters based around the idea of clean tech with a focus on renewable energy. While Boulder specific in many ways,the report details national and regional markets and opportunities, and should be read by anyone interested in Green Tech. Written last year, it is still quite relevant and includes resources to follow up and get the latest information available.
Low-Tech Sales Tools Rule
Selling success does not require lots of high-tech gadgetry. Snazzy spread-sheets, complicated flip charts, or four-color brochures are not needed. If you have these tools, by all means use them, as long as they do not interfere with why you showed up in the first place-and that is to ask the right questions. One of the major keys to being a sales superstar is being a diagnostician, a highly-effective questioner. The following five low-tech tools make the questioning phase more effective no matter what else you bring to the sales call.

Why you have to love Tech Stocks!
As someone who spent a lot of time as a Financial Planner after the Tech Bubble in the late 90’s, it is not easy to say you have to love Tech stocks. Why? Because, the Tech market of the late 90’s became the poster child of what not to do when investing. It became a cliché for anyone who taught people how to diversify and be a balanced investor.

Control these Rare Earths and you Control the Energy Technology and Economy in the 21st Century
Rare Earths are several elements within the periodic table that find their way into the alternative energy industry, our aerospace and defense industry, and our modern high-tech lifestyle … without them, none of those industries or our high-tech standard of living will proceed, explains Mike Farrell with aspenIbiz. China recently attempted to buy the only deposit of rare earths in the USA and a new deposit in Western Australia believed to be the largest rare earth deposit ever found. Read this informative article to understand how these practices and investments are putting the Middle Kingdom in the driver’s seat for the energy technology and economy of the 21st century and why alternative wealth creating strategies should be considered.
What's a slogan for (banal on purpose)
At MWC, Claes Magnusson saw the following slogans on 25 different high tech booths (companies like IBM, HP, etc.)
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