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Like this article? PLEASE +1 it! |  |
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hippies Tagged Articles
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Lesson #5: Don’t Be Afraid to Go After the Big Guys
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| Cohen and Greenfield were just a couple of hippies trying to avoid becoming simply “another cog in the economic machine.” Living through the 1960s, the two disliked big business for all of its negative social and environmental effects. With Ben & Jerry’s, the pair was trying to reconcile this by doing things their way, and placing heavy importance on acting responsibly. |
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“HIGH” ACHIEVERS
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| You can’t believe your luck when you receive the resume. And now before you sits your dream candidate; just out of school, a graduate from the most prestigious of universities, with a 4.5 GPA, an engaged community participant with stellar references, and a high achiever. So “high” in fact that she “fires-up” at least 3-5 times a week. |
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Online Video…But Different
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| Online video of all types has gained a strong following by people of all ages who have become more accustomed to getting their news, information and entertainment online from a wide range of sources. It presents an ideal opportunity to independent film producers obviously. But more importantly the online video content space provides a ready marketing opportunity -- decidedly inexpensive -- for virtually any organization selling products and services. |
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Other hippies Related Articles
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Lesson #5: Don’t Be Afraid to Go After the Big Guys
| |
| Cohen and Greenfield were just a couple of hippies trying to avoid becoming simply “another cog in the economic machine.” Living through the 1960s, the two disliked big business for all of its negative social and environmental effects. With Ben & Jerry’s, the pair was trying to reconcile this by doing things their way, and placing heavy importance on acting responsibly. |
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The Inside Scoop: How Ben & Jerry’s Achieved Success
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| They turned their $5 for an ice cream making course into a successful multimillion dollar business, and they had a lot of fun in the process. But, Ben & Jerry’s isn’t just about the delicious ice cream. From taking a stand against nuclear weapons to discussing America politics and corporate social responsibility, founders Cohen and Greenfield are taking the vision for their business to the wider world. How did two anti-corporate hippies become millionaires and respected business leaders in the 21st century? |
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