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Lesson #4: Build A Brand That Can Stand On Its Own
In both 2004 and 2005, Canadian Business magazine named Tim Hortons the best-managed brand in Canada. Joyce may no longer be with the company, but that honour is in no small part due to the successful marketing strategy that he initiated in the company’s early years. With a focus on grassroots and Canadian culture, Joyce created a brand that has inspired a nation’s pride and has stood the test of time.

Lesson #5: Create a Company Culture Worth Caring About
“You have to realize when David and I were doing this it was just for fun,” says Yang. “We never thought it would even become a business.”

Other hockey rinks Related Articles

Do You Believe In Miracles? Olympic Gold for Teamwork and Motivation
One of the best inspirational sports stories ever concerns the U.S. Olympic Hockey teams triumph at the 1980 Winter Olympics. The tale has it all. There are young kids with dreams of glory, hard work, team spirit, a goal that far exceeds their grasp, and a Rocky-like finish.
Hypothetical Hockey
With the cancellation of the 2005 National Hockey League season, we could only think about hockey as there was none available to watch. It was an opportunity to think about what might happen if we changed some of the rules and apply the example to organizations that are (to be kind) less than effective.
Lesson #3: Create a Fresh Focus For Your Company
The moment Joyce assumed ownership control of Tim Hortons, he knew something had to change. His hockey star partner had a good idea in the coffee shop, but its success – or lack thereof – was speaking for itself. Joyce did everything he could to turn things around, from expanding the food menu to include sandwiches and altering the doughnut recipes, to adding iced cappuccinos to the drink list. But it was not until Joyce stumbled upon a unique business practice that the chain would begin to take off. The company’s new motto? “Always Fresh.”
Lesson #5: Do Not Waste Time Marketing Outside Your Target Audience
“If you take four street corners, and on one they are playing baseball, on another they are playing basketball and on the other, street hockey,” says White. “On the fourth corner, a fight breaks out. Where does the crowd go? They all go to the fight.”

It’s OK to ask for the sale. Really it’s OK
“85% of the interactions between sales people and prospects end without the sales person ever asking for the sale. 85%!” Retail News by Richard Fenton It’s OK, no it is a must to ask for the sale, because as Hockey player great Wayne Gretzky says, “You miss 100 percent of the shots you never take.”

Why Authors Need a Great Headshot with Tips on How to Get One
While the written word is powerful in landing a media placement, as a publicist I know that a great photo can cinch a media opportunity just as well and sometimes even faster. I’ve worked with some of the best photographers in the USA. I’ve been in dozens of studios all over the country and have been privy to their “back stage” techniques. These photographers have shot Miss America contestants, Hockey and baseball’s greatest players as well as CEOs authors, doctors, lawyers and entrepreneurs. I got the skinny directly from them on their tips for getting the best head shot possible.
Playing to Win and Not to Not Lose
The third period of the Gold Medal hockey game was excruciating to watch.
The Hole in The Sum of The Parts
If there is a spiritual centre for Canadian patriotism it is surely hockey
Gold Medal Selling
How the Formula for Beating the 1980 Soviet Hockey Team Can Help You Beat Your Biggest Competitor.
Tim Horton's Franchise: Information and Costs
The Tim Horton's franchise network started off with a single location in Hamilton, Ontario in 1964. The restaurant was actually named after one of its owners, Tim Horton, a National Hockey League star. Originally, Tim Horton's franchises sold donuts and coffee.
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