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Mining Your Customer Base
In the early 1900's, Reverend Russell Conwell -- founder of Temple University -- gave a popular speech called "Acres of Diamonds." In it, he said: "Your diamonds are not in far distant mountains or in yonder seas. They are in your own backyard if you but dig for them."

Increase Sales by Demonstrating Appreciation through High Business Ethics
Are you appreciative of your loyal customers and those business interactions that increase sales? Do your customers know that you are appreciative? If you answered yes to the second question, how do you know this to be true?

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Always Have a Winning Hand!
Think about a deck of cards when it comes to networking. Using the analogy of a full deck it is easy to recognize that there are plenty of ways to win. Effective networking is much easier when you play by a recognized set of rules. One of the most important rules of any game is that you have to use a little strategy. You don’t just show up, and expect to win. You need to think about the kind of cards you have to play, and what you really want to accomplish at the event. As a networking expert, I know the value of playing my cards in sequence. I also know that sometimes I have to play off, in order to stay in the game. Winning often isn’t about the cards I hold in my hand, rather how they fit with the cards others hold.
10 Steps to a Stress-Free Holiday
Shift into action and get things done, then sit back, relax, and enjoy the holiday season. Get clear on what is most important, know what you need to do, what you need to buy, and what you want to create this holiday season. Take these steps to a stress-free and joyful holiday.
Credit Cards Merchant Accounts and Your Bottomline
The decision to accept credit cards is a wise one for any retailer. I agree with financial guru Dave Ramsey's teachings regarding the use and abuse of credit cards. Many people dig deep holes with credit cards that are hard to climb out of. But, from a practical business point of view, any retail business that does not accept credit cards is leaving money on the table.
The History of Business Cards: Four Centuries of Introductions
Today business cards are so ubiquitous that in some countries they are traded with no formality or consequence, serving as nothing more than an internationally recognized way to exchange contact information or a handy bit of paper on which to jot a note. In other nations, however, particularly in Asia, the cards are regarded as an extension of the individual to be treated with honor and respect. The exchange of cards is attended with great ritual and a breech of protocol can give serious offense. How did a simple card, 3.370 x 2.125 inches come to play such a central role in the business cultural of the world? Depending on the sources consulted, the cards may actually have originated in China in the 15th century.
Credit Card Processing 101
Accepting credit cards offers an array of advantages to companies: Reduced administrative cost, improved cash flow, quicker access to funds, the image of a modern, innovative company, etc. Consumers also like using credit cards as a form of payment because it is a simpler and safer method, no hassles with cash or delayed payments as with billing. Accepting credit cards can be a big decision for some businesses. For others, accepting credit cards can be their most widely used form of payment, including cash! The following guide will assist you with moving your business into the world of electronic payments. Accepting credit cards should be an easy decision once all the facts have been clearly defined.
Custom Gift Card Programs for Businesses
Nowadays, some merchant service providers are able to provide your business with the ability to create and sell custom gift cards. These custom gift cards are designed by the business owner and often depict your business logo or some other graphical representation of your business. The cards are used by consumers to make purchases at your establishment and consumers appreciate the flexibility they provide as they do not need to carry cash or credit cards to shop at your business. Custom gift cards are a relatively easy and affordable way to expand your brand awareness and customer loyalty.

Are Holiday Cards Worth The Effort?
During the holiday season, one question that many small business owners ask is, “Are holiday cards worth the effort?”
SquareUp Allows Anyone with an iPhone to Accept Credit Cards
Accepting credit cards is a great way to ensure that your business has ample opportunity to make decent revenue on a consistent basis, but sometimes being approved to be able to accept credit cards is a whole other story; enter SqaureUp. SquareUp was born out of the need of one of its founders to be able to accept credit cards as there was no other way for his small business to do so. Now anyone with an iPad can accept credit cards and the application is coming soon to the iPhone, iPod Touch, Android, and even laptops.
Valentine’s Day: Friend or Foe of the Workplace?
Cupid. Candy colored hearts. Cards. Every February 14th, many people in the United States look forward to Valentine’s Day. In this issue of Astronology we offer you a smorgasbord of Valentine’s goodies. We’ll take a look at the history of the potentially amorous holiday, as well as explore some tips on office-safe ways to recognize the day.
Business Networking - Old vs New Paradigm
The old paradigm of networking is to show up at a community mixer or professional meeting with your business cards, shake some hands, aggressively pass out your business cards to everyone in sight, collect business cards along the way, and pontificate about your wonderful products or services. The goal of the old paradigm was to get in front of as many people as possible because, eventually, someone would realize that they need your product or service.
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