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The Importance of Layout to the Success of an Online Business
First impression is the best impression and this is very true in the case of online business too. I have come across many onsite business owners complaining that their website is not delivering the expected results in spite of employing good Search Engine Optimization (SEO) methods.

Other home page layout Related Articles

Site Design Usability and Navigation
Over the past 50 years, a great science has developed for effective design and layout of a retail store. The result has been increased traffic and sales for properly designed stores. It should come to no surprise that effective layout is just as crucial for a Website if you want to maximize a visitor's positive experience and avoid missed sales.
7 Ways to Make Your Home Page a Home Run for Usability
Your home page is the single most crucial page of your site. This is the page that will be the primary entry point for a majority of your visitors. It is also the page that sets the stage for the rest of the site giving visitors a birds-eye view of who you are, what you're about, what you can do for them, what you offer, and how they get the information needed. The importance of making sure your home page is user-friendly cannot be understated. This page, more than any other, has to pull together so many elements without being overbearing or overloading the visitor with information overkill. Despite the over-reaching purpose of the home page, simplicity is the key. Provide the necessary information and usability elements and you'll lower your bounce rate and improve site conversions along the way.

How To Consistently Improve Your Web Site Results
Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result.
The Art of the Signup Page
A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is:
Plant Design, Production Floor Design, Factory Layout Design, Factory Floor Plan, Plant Layout,
Techniques of Plant Design, Layout Plant, Floor Plan, Plant Layout, or the physical organization of people, materials and machines within a workplace, is at the very heart of productivity. Yes, layout requires fitting workstations into a building floor plan but that is the last step. First define the operating characteristics of your process, and a new layout will be much easier to plan, and more effective when implemented. Jack Greene is the author of the Amazon book in print and Kindle editions, Plant Design, Facility Layout, Floor Planning. Please search Amazon for this title. It goes into greater detail than this article, and includes examples of layouts designed to fit into particular building shapes.

Facility Layout and Work Flow
Facility layout is not the first step, but the last action to take to position equipment, processes and people in a building. First create the right work flow, then the layout easily follows. Your organization is different from others; products, equipment, processes, building shape, routing, inventory practice. Your work flow and subsequent layout will also be different. Jack Greene is the author of the Amazon book in print and Kindle editions, Plant Design, Facility Layout, Floor Planning. Please search Amazon for this title.

Why Unique Content is Important
Too much similarity between pages within a site confuses the search engines. If the customer is willing to click-through onto different pages, at least give them something new to read or skim through. A lot of people in general fall into the trap of placing an uneven emphasis on the architectural layout as opposed to an even balance between layout and the actual content, providing problems with overall usability.
Small Business: The Importance Of Lead Capture
If you're putting together your website, you've probably come across the term "lead capture page" and wondered what on earth it's all about. A Lead Capture Page is often called a squeeze page and it performs a vital function. This page grabs a visitor's attention and provides fast, easily-understood benefits to encourage that person to subscribe to your email marketing list. Over time your lead capture page will provide a prospect list that you can use to market your business. This page must be designed to attract and appeal to your Target Audience. This is not only includes the graphics and layout of the page, it also includes the words and language used... Your Lead Capture page is critical - if you don't hook the reader within a few seconds, they'll move on and they general won't come back.
Do You Realize The Value Of Web Page Traffic
After all the actual debate over web page layout, shopping carts and charge card processors,each and every web master finally comes to the startling conclusion, they will have to have one more thing in order to endure - website visitors! Without web site traffic it is similar to constructing an expensive billboard and, rather than putting it beside a busy highway, you conceal it in your closet where no one is able to see it.

Is Your Home Page Turning People Away?
Is your Web site's home page giving people what they most want? Or is it all about you, full of graphics or so cluttered with stuff that people don't know where to start looking? Here's a simple four-step process to help you write a better home page.
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