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home truths Tagged Articles
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Wonderful and Horrible Advertising
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| Because more marketing funds are invested in advertising than in any other weapon of guerrilla marketing, and because an embarrassingly huge amount of that investment is just plain wasted, marketing guerrillas know home truths about copy, graphics, what makes commercials good or bad, and why so much advertising fails.
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Selling and managing are not the same
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| I wrote recently about sales burnout and the challenges many SME business owners have of being all things to all people including, usually, the main sales person and sales manager. Like many people, I have known that selling and managing are not the same thing. They are two very distinct jobs with different demands and expectations. |
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Other home truths Related Articles
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Tricky Truths
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| If you own a small business or are planning to, there are a few tricky truths you may be looking at.
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EVEolution
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| The eight Truths of Marketing to Women |
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Two Apples, a Football Tournament and a bunch of Trademarks
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| This article relates the story of some of the basic truths about Trademarks |
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The Art of Innovation
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| I'm getting tired of writing about lies, so today I'm covering truths. Specifically, the truths of innovation. I hold these truths to not be self-evident; hence we see so little innovation. |
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Wonderful and Horrible Advertising
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| Because more marketing funds are invested in advertising than in any other weapon of guerrilla marketing, and because an embarrassingly huge amount of that investment is just plain wasted, marketing guerrillas know home truths about copy, graphics, what makes commercials good or bad, and why so much advertising fails.
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Sure Fire Ways To Drive Customers Away!
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| Stop driving away your customer or members and learn important truths about "relationships". |
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Business Opportunity Success Teams To Build A Home Business
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| Business opportunity success teams make money online by pooling talents and sharing the workload. Work at home used to mean working alone. Anyone can make a living online if they are willing to learn how to harness the power of the Internet. You can shorten the learning curve by participating in home based business success teams to make money online. Making the decision work at home should never be taken lightly. Wishful thinking of making mounds of money with no effort seems to plague the Internet. Years of hype, half truths and misleading information persist even today when people are looking at online business opportunity. The biggest lie and the greatest truth about online marketing are so closely related that it would almost qualify as an urban legend. The Internet is changing and opening the doors for business opportunity. |
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Is There a Vaccine for Social Media?
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| With the upcoming segment "Socially Branded Journalism: Crossing the Generational Divide," in which I talk with Dr. John Tantillo regarding social media and the "personal branding" phenomenon's impact on the difference between opinion and research-based news, one cannot help but consider the ongoing debate regarding vaccination.
It is an area in which after considerable personal research I believe remains a complex matter of competing truths and partial-truths where both sides of the issue are to a certain degree obfuscated by self-interest. |
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Time Honored Truths
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| Challenging our status quo beliefs, actions and processes is important as we reach for sustainable growth. The truths we hold dear may be holding us back. The truths we've forgotten, or ignored, may indeed be our key to success. |
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Five Business Truths to Learn By Heart
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| There have been times when I wanted to tattoo these truths on people's foreheads, but that probably wasn't my best idea ever.
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