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Your Value is Like a Homemade Chocolate Chip Cookie
Selling is a lot like baking. I love to bake. Every Sunday I make 3 batches of chocolate chip cookies for my family of three growing boys. Friends who stop by know the cookie jar will be full and ask to dip in. No kid or adult is immune and they can never stop at just one.

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Tips on How to Get More Clients and Market Professional Services with Affiliate Fees and Rewards Programs
Create rewards for those that refer others to you. A reward could be anything from a formal affiliate program, where you pay cash for referrals, as I do, to coupons for discounts on your services, products, or programs, or a basket of gourmet food or homemade cookies.

A CEOs Thoughts on Collaboration
I had breakfast with Matt Blumberg – the CEO of Return Path – yesterday. I’ve worked with Matt for at least six years and love the way his brain works. During my frustrating quest for the best chocolate croissant in Boulder (so far all of the ones I’ve found appear to be exactly the same – I’m guessing there is one chocolate croissant distributor in town) we talked some about “collaboration.”
Use Math to Create Loyalty
This week's tip comes from my friend Chip Conley, author of the new book "Peak: How Great Companies Get Their Mojo from Maslow" and CEO of Joie de Vivre hotels. Many people have told me and Chip that we were separated at birth in terms of our approach to business and life.
Why every business should have a strategy for growth and how to do it
Celia made great cookies, but she wasn’t making great money. Six years of hard work and she’d virtually cornered the cookie market in her home town. Her new range of corporate cookies (cookies for corporate gifts) had enabled her to capitalize on a new market segment and charge a higher price. But, she was working harder than ever and her dreams of taking long holidays in the sun seemed to be a distant fantasy.

Customers Needs-The One and Only Way to Know For Sure What To Sell
If it were up to me there would only be two or three flavors of ice cream ever created. If you don't love chocolate chip and strawberry ice cream it is a good thing for you my tastes and desires aren't the holy grail of what sells! Don't let your preferences and desires determine what you sell. And for your businesses sake, don't assume that your preferences are shared by your customer. Desire and motivation is unique to each of us. Even if we ultimately purchase the same product we often do so for very different reasons and therefore need to be marketed to differently.
Your Value is Like a Homemade Chocolate Chip Cookie
Selling is a lot like baking. I love to bake. Every Sunday I make 3 batches of chocolate chip cookies for my family of three growing boys. Friends who stop by know the cookie jar will be full and ask to dip in. No kid or adult is immune and they can never stop at just one.

How Do Websites Use Cookies
On the web, cookies are something used by sites, not something you eat. So, how do websites use cookies?
"We May be Poor but..."
It started off so innocently which made the contrast that much more painful. We were kidding around as our family often does at night. Ann had offered to make chocolate chip cookies -- favorites of Amber and mine. Then we discovered we were out of chocolate chips. It was close to 9 pm and I wasn't excited about going out, so Ann suggested we make oatmeal cookies, then we realized we were also out of cranberries. In the midst of all this she said, "This is how poor people live..." or something to that effect. That's it -- 6 words that felt to me like a 250 pound thug had struck me in my solar plexus.
Butter vs. Shortening?
I visit a farmer’s market at least once a week. On one particular visit I had an argument with a vendor over her homemade cookies. She offered a sample which I happily accepted. She went on tell me the ingredients of her cookie and its nutritional merits. I then asked if it was an all butter cookie. She answered no, that it was a shortening cookie made with zero trans fat shortening. This made my blood boil. I told her that I wished I would have know before I tasted the cookie. A debate followed and before you judge as another food snob let me tell you why...

If Your Laptop Feels Like it is Overheating Then Your Video Chip May Fail Very Quickly
A laptops video chip is situated inside the laptop soldered directly to the motherboard along with other components. Without a video chip a laptop could not produce a display on its screen and is vulnerable to failure especially if the laptop is mistreated.
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