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Marketing & Sales tools – going back to basics
During this time of economic downturn, it is a great time to get ‘back to basics’ in all aspects of your business. From a marketing perspective, I have been focusing on this for a number of my clients. All of these efforts have not only delivered immediate sales results, but has helped to position each of the businesses as strong market players for the future as the economy starts to bounce back and boom once again.

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Coaching Solutions For You
Let’s be honest! Do you ever feel overwhelmed, stressed, tired, stuck in the same old rut, unorganized, underappreciated, lacking direction or focus on your goals, bored with your work and/or without balance between your time working and your time spent with family and friends? Remember, I did say be honest! If you answered truthfully, you said YES and I can tell you that you have lots of company
The Status Quo and Radical Ideas
What so many of us discuss about Africa is the desire to see things change. We apply the lenses that color our lives to the problem and come up with solutions that fit our world view. Challenges to that world view are hard for us to deal with, because it likely means a paradigm shift is needed in our own lives.
Nice vs. Honest - A Woman's Struggle
Why is it that so many women have a hard time being "honest"? Honest in the sense that when a colleague or peer asks for advice on a task that they've done, an article they've written, or a new project they've created.... women will tend to be "nice" as opposed to honest. Instead of giving them an honest response and critique, women many times will just say, "It's wonderful", "It's perfect', or "I think you did a great job", when in reality they may think it needs a lot of improvement.

Training Employees: Stop Wasting Your Money
You send your people on expensive training courses. Yet your business performance does not seem to improve. Your problem may lie in how you look at training. This article considers two popular views of how training works. Hold the outdated view and you will continue to lose money on training. Act on the enlightened view and your business and people will prosper. Which view do you hold?
Can Honest Copywriting Succeed?
Honest copy is more effective than "hype copy" if it treats the reader as intelligent. Readers will believe honesty but see through hype. And yet, a good honest marketing piece can be just as captivating as hype, with none of the negative baggage.
You Get More Flies with Sugar
Let's be serious. If you're having problems, anyone asking you about them already knows what's up. So cowboy-up and face the music. Be open and honest. You don't have to share the dirty laundry and all the details. But you can be honest, open and paint a picture that is true. People respect other people that open the kimono and tell the truth. And guess what, customers are people!

The Ghost and Our Integrity
Audiences view social media as the safe ground for truth and integrity. It's the place where they can share and obtain real information in honest and meaningful ways. The place they can learn about prospective or current partners, get a feel for their thoughts and perspectives.
Honoring Honesty - How Honest Are You?
Honesty is one of those virtues that most people say they possess. When you look at your interactions with family members, friends, colleagues, and others, how honest are you? To what extent are you truthful? When you say you will do something, do you actually do it? When someone asks for your opinion, do you provide an honest one, even if you know it may hurt the person's feelings? Do you strive to be honest but back away in fear of retaliation? This article provides some tips on what honesty is and how to be honest in a way that is not offensive to others.
Top Three Ways to Become a Sales Truth Teller
Many people believe that it's impossible to close deals while remaining truthful. However, as the economy gets more and more competitive, it’s vital that salespeople are honest with themselves, their team, and their clients. Learn how to be honest with yourself, tell the truth to your prospects and clients, and stay in touch with your customers’ needs in order to close more business!

The Importance of WhistleBlowing
Whistle blowing. While some may view it as “snitching”, others may view it as bravery and a dedication to proper ethics. In this issue of Astronology, we take a look at the importance of whistle blowing, along with the positive and negative benefits from it.
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