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Copywriting For the Female Market
Did you know that women make over 80% of the buying decisions (even of products we think of as male) yet the sales copy techniques commonly used were developed in the 1920's when women weren't the buyers? Lorrie Morgan Ferrero has rewritten the recipe and she shared this with me on a recent interview. Here is Lorrie's recipe for adapting your sales letters to appeal to the female buyer: The important thing to know is that the way sales letters are traditionally written works.

Other honest women Related Articles

Mentoring
As you know, women business owners make a significant contribution to the economic health of our nation and communities. Their contributions continue to rise as more women become entrepreneurs and existing women-owned businesses expand.

Old Mutual and South Africa’s Department of Trade and Industry (DTI) Launch $12.9m Microfinance Initiative, Isivande Women’s Fund (IWF)
The Department of Trade and Industry of South Africa has teamed with Old Mutual Group’s Masisizane Fund to launch the Isivande Women’s Fund (IWF), financing women-run enterprises in the country. The new fund is the result of a 2006 study conducted by the DTI’s Gender and Women Empowerment Unit, the International Finance Corporation (IFC), and FinMark. The study found that although women are more responsible managers of credit than men, they only receive 30 percent of loans, with black women receiving the least funding.

Are You Too Big for Your Britches?
I have seen, to my dismay, many women in business put themselves upon a pedestal and snub peers whom they consider to be of no use to their business. They feel that they are more of a true woman business owner than some other women, basing this all on the type of business the other women own and run. These women in business are making a huge mistake, in my opinion. Not only are they losing potential networking opportunities and a chance to learn valuable lessons, but they are also creating a bad reputation for themselves.
Nice vs. Honest - A Woman's Struggle
Why is it that so many women have a hard time being "honest"? Honest in the sense that when a colleague or peer asks for advice on a task that they've done, an article they've written, or a new project they've created.... women will tend to be "nice" as opposed to honest. Instead of giving them an honest response and critique, women many times will just say, "It's wonderful", "It's perfect', or "I think you did a great job", when in reality they may think it needs a lot of improvement.

Women and Men are Different: Financially Speaking
Men and women think differently, especially about money. Although both men and women are concerned about security; many women think about what money represents, where men tend to think of what money can buy. There is no right or wrong, we just think differently. Money has no gender, anyone, man or woman can earn, spend, save or invest it. The results of a survey of 1,000 spouses conducted for Money Magazine, found men and women had dramatically different ideas about who does what with the family finances and what is important to their partners. 27% of men believe their wives think having the right investments is very important. Yet nearly half of the women surveyed say it is important. 45% of men say that having cash for emergencies is very important to their spouse, when in reality 67% of women believe it's crucial.

Smart Women are 40, 50, 60 and Beyond!
This article is about women realizing that it’s sometimes in our 40’s, 50’s, 60’s and Beyond when we realize some of our biggest life passions. Not so long ago, women felt that they had reached their prime after 50. Not so any longer! We’ve come a long way baby! Women today have Big Ideas, passion and energy. They are taking these ideas and turning them into big profits. Women beyond 40 begin to cultivate the wise wisdom they have learned in their 20’s and 30’s and use this to move their lives forward.

Women Entrepreneurs Setting the Pace
Women today, have a much more entrepreneurial, gutsy spirit, than they did 40-50 years ago. I have been a successful entrepreneur since 1986, and I have seen for myself the number of women that take bold step into the world of entrepreneurship, often driven by the desire to spend more time with their families, and these women are setting the pace for what is possible, for women and men alike.
Honoring Honesty - How Honest Are You?
Honesty is one of those virtues that most people say they possess. When you look at your interactions with family members, friends, colleagues, and others, how honest are you? To what extent are you truthful? When you say you will do something, do you actually do it? When someone asks for your opinion, do you provide an honest one, even if you know it may hurt the person's feelings? Do you strive to be honest but back away in fear of retaliation? This article provides some tips on what honesty is and how to be honest in a way that is not offensive to others.
Women Entrepreneurs Are Changing The World
The world is changing, there are more and more women becoming entrepreneurs. It is so exciting and inspiring to see some of the women as they overcome huge obstacles to not only change things for themselves but also for their community and the world. Women entrepreneurs have different values, passions and beliefs than men. It is because of these differences that women entrepreneurs are changing the world. Right now more and more women are becoming leaders.
Women Entrepreneurs Are On The Rise
Everywhere you look more and more women are becoming entrepreneurs. The shift is happening now like no other time in history. Women entrepreneurs are on the rise for good reason. More and more women are taking control and being responsible for their future. Women have been part of the workforce for a while but now are taking it a step further and becoming their own boss.
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