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Ten key hooks for investors in early stage businesses
Family and friends are a great source of funding for start-ups and early stage businesses, but raising money from external investors or business angels is more challenging. Here are ten of the key issues that investors will be considering when they meet you or read your business plan.

Pitch the Story, Not Your Book
Pitch your book and you have a certain number of stories and media hooks. Pitch yourself, your life experiences, your anecdotal stories and your book and you’ve suddenly broadened the bulls eye…
The 5 Steps to Creating a Killer Strategic Marketing Plan for Your Business
In order for a business to succeed, there are a few key things that you're going to need. You're going to need a product or service that people are looking for. You're going to need to know whom you will be marketing your product or service to and you're going to need a great marketing plan in place.

How to Write A Compelling Marketing Letter That Actually Gets Read.
Getting your marketing letter read hinges on the ability of the very first sentence to intrigue your reader and make them want to learn more.
Fishing for Leads - the 5 Steps
If you have a new experience everyday, you will lead a fulfilling life. I had one during my summer holidays, when I went out fishing for mackerel. After the trip, I had an epiphany – I felt I was now able to explain easily, in 5 steps, how small companies can effectively increase their business. We start with an anecdote, which captures the essence of the 5 steps, and hopefully will help you land next year’s profitable catch.

M.I. aka Hip-Hop Messiah, Uncut, a Ladybrille Exclusive
It is past midnight in Nigeria and roughly about 3:00pm in California when I get the call from Jude Abaga aka M.I. [pronounced ‘em eye’]. He has been out and about all day plus he tells me “dealing with Lagos traffic jams” aka “go slows” so he renegotiates our interview time. When his call comes through, he is full of apologies his voice taking on a humble tone, quite contrary to the one I am used to from my sound system i.e. bold, strong and unapologetic for his mad talent, intelligence and refreshing MC skills.
You always need to ask the Question
You can have all the tools, skills and marketing but you stil need to ask the question.
Rule 8 Boost Response by Changing the Type
This is Rule #8 in a series of articles titled, "21 Ways to Increase the Power and Profit of Your Advertising Without Spending an Extra Cent," by Brad Sugars. Learn how you can boost the response to your advertising by changing the typeface of your ad copy.

Keep Your Message Focused to Get More Clients
The key to delivering a powerful message is focus. While you may indeed be an expert in your field, to be considered one by the media, keep your information targeted and concise.

Top Tips for More Effective Marketing Material
These simple guidelines will help you make your letters, brochures, information, corporate profiles, advertisements and other marketing material more effective in what it was designed to do…SELL.
Staying on Target
Keep your message targeted and focused. You may be well versed on a number of topics, but believe me, you don’t want to pitch the media a Chinese menu.

Other hooks Related Articles

Be Remembered at Networking Events
How to use memory hooks to stand out in a crowd

The Four Firsts and Chapter Hooks in Mystery Writing
In fiction, suspense and foreshadowing create mood, tension and the desire for a reader to read more. You can do this, by using the Four Firsts rule and by using chapter hooks. If you don't know what these are, then read this article.
“Multiply Your Marketing Results – Exponentially!”
Can you imagine what it would be like if you could exponentially increase the return you get for every marketing Euro spent? If you have ever gone fishing for mackerel you will probably be aware that on each line there are many hooks, this means every time you cast your line into the sea the number of fish you can catch is multiplied by the number of hooks on your line. There is a way that you can apply this technique to your marketing so that each campaign is aimed not just at one prospect but many prospects for the same price.
Marketing Like a Rockstar! Part 1
Everything I learned About Marketing, I learned From Paul Stanley of KISS! Not quite but I'll tell you what. If you pay attention to any great rock front man or woman, you will notice a couple of very clever tactics. Dateline Sunday March 22nd... So there I was indulging in a guilty pleasure... Like I said, guilty pleasure... So sunday I popped in a DVD "Kiss w/ the Melbourne Symphony. Kiss, the garishly made up rock band (with tons of pop hooks) with a symphony... Should be interesting, I thought. It's amazing what a different perspective will do. The DVD was tons of fun (guilty pleasure, remember...) but I noticed all the sales, marketing and trainer tricks that lea
Pitch the Story, Not Your Book
Pitch your book and you have a certain number of stories and media hooks. Pitch yourself, your life experiences, your anecdotal stories and your book and you’ve suddenly broadened the bulls eye…
PR for Fashion Designers
Public relations is an important marketing component for nearly any company or product, but when it comes to fashion, beauty or style, an effective PR campaign is not an option, it’s a necessity. The approach I suggest focusing on is to have a number of media pitches, stories and hooks that you can present to various media outlets that don’t have a thing to do with celebrities. Using this approach, you and your fashions are the stars. Then, after you’ve made your splash and established yourself through the media as a hot designer, maybe, just maybe you’ll let one of those celebrities wear them.
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