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Could Use More Personal Memory?
A couple of Baby-Easy Memory tips to improve your IQ

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MISSION IMPOSSIBLE
My favorite line in Mission Impossible II is when Anthony Hopkins says to Tom Cruise after a comment on the difficulty of something; "this is mission impossible, so difficult should be a walk in the park for you."

Stop Selling Start Positioning How Marketing Pros Thrive in the Best and Worst of Times
If you are like me, you have taken a zillion sales seminars ... learned all the “secret techniques” ... listened to all the motivational tapes of top salespeople (like Tom Hopkins) ... rehearsed your phone script with a mirror in front of you, and the bottomline is “You still hate sales”! I have been a highly successful business owner for 21 years and have NEVER gotten any business through “selling.” Read this article and learn my secret to thriving in business for the last 2 decades.

Can Emerging Markets Follow China's FDI Growth Recipe?
China's ability to attract massive amounts of foreign investment does not derive entirely from its economic growth rate or the size of its population, observed Stephen J. Kobrin, Professor of Multinational Management, The Wharton School, University of Pennsylvania, USA. Rather, China leads the developing world in liberalizing its foreign investment policies, he noted. Felipe Larra Bascu Professor of Economics, Catholic University of Chile, Chile, challenged this view, saying he believed that it was China's large marketplace, high growth rate and low costs rather than its investment policies driving FDI. Between these extremes, Paul A. Laudicina, Managing Director, A.T. Kearney, USA, said that interviews with his firm's clients revealed that it was both the size of China's marketplace and its policies that were luring investment.

How to write ads that sell
If you want to write ads and letters that fill your order book, you must study the classic ads of Claude Hopkins in his book Scientific Advertising. He still ranks as the greatest ad writer of all time.

Is Your Godfather An Angel?
The traditional stereotype of the innovator is that of an eccentric, slightly unworldly Absent Minded Professor, so caught up in the beauty he finds in his work that he neglects everything else around him.

"The Bonk Approach to Testing"
Here's a unique approach to testing your staff at the end of a course or period of study and named after Professor Bonk.

The business of being a mom
Trying to balance work and life can be difficult at the best of times, but what if you are doing the work bit with a three and a half year old at your side? If you can do that, launch a successful business venture and stay sane, you have got to have a huge range of skills. Jane Hopkins, who has built up a business as editor of a mom's networking journal, knows how.

Howard Gardner talks about thought leadership and 'good work'
Howard Gardner is the John H. and Elisabeth A.Hobbs Professor of Cognition and Education at the Harvard Graduate School of Education. He also holds positions as Adjunct Professor of Psychology at Harvard University and Senior Director of Harvard Project Zero. Among numerous honors, Gardner received a MacArthur Prize Fellowship in 1981. He has received honorary degrees from 26 colleges and universities. In 2005 and again in 2008, he was selected by Foreign Policy and Prospect magazines as one of the 100 most influential public intellectuals in the world. The author of 25 books translated into 28 languages, and several hundred articles, Gardner is best known in educational circles for his theory of multiple intelligences.

Effective Leadership - What is the secret?
Taking a look at a unique leadership development course developed by HBS professor and authors Werner Erhard, Michael C. Jensen, Steve Zaffron, and Kari L. Granger.

The 12 Beliefs of Good Bosses
12 Beliefs of Good Bosses – from the book Enchantment by Guy Kawasaki He quotes Bob Sutton, a professor at Stanford University and author of Good Boss, Bad Boss: How to Be the Best…and Learn from the Worst. Professor Sutton compiled a great list of twelve beliefs of good bosses, which we share here.

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