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Who Are Your Customers
Unless you can answer these questions, the best products and services in the world will not be enough to make your business successful. Focus on the customer!

Other horse blankets Related Articles

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…Are We Flogging a Dying Horse?
What Do I Want?
It happens before we know it. One day we're outside relaxing by the pool thinking of little else except whether to put on more sunscreen; then suddenly we're wrapping ourselves up in winter coats and heavy blankets trying to shake off the cold. We start saying things like, "This year has gone by so fast!" Or, "Where did the time go?" Or, "Can you believe it's already December?" Yes folks, there's no escaping it...
An Introduction to Trojan Horse Marketing
Let me introduce you to a marketing principle called Trojan Horse Marketing. The reality is, when people see a marketing message or a promotion, their walls go up further. Trojan horse marketing works in the real world. Why? Because even if your prospect has strong walls and fortresses, when they see your Trojan horse, they see it as a gift from heaven, and they bring that gift inside the barriers. That’s what Trojan Horse Marketing is about. It’s about how to position your marketing as a Trojan horse; as a gift; as a welcome distraction from life; as an answer from heaven.
Machine Gun Marketing
Ok, I am going to rant a bit over an honest mistake but in this day and age, I wonder what demographics this company is using? Several months ago, I started receiving a very high-end horse magazine. Suburbia me, I can't even remember the last time I was on a horse. In fairness, 15 years ago I did attend a horse show.
Getting Your Horse (Customers) to Drink Water
You may have heard the old adage of marketing and sales. Marketing is leading your horse to water. Sales is getting your horse to drink. The question we all want to know is how to get your horse to drink.

Leading the Horse to Water: strategies for managing motivation
You’ve heard the old saying, “You can lead a horse to water but you can’t make him drink”. What causes one horse to step right up and drink deep and another decide to take a pass? Leaders often ask the same question when frustrated by failed attempts to motivate their people. Sometimes it works. Sometimes it doesn’t.
Lessons from a Maverick
What a lesson this brave little horse has to offer.

A Philosophy To Live By
Wisdom goes back a long way and comes in the form of examples, illustrations, stories, cliches, parables, etc. One of the oldest bits of philosophy says that “for want of a nail a shoe was lost, for want of a shoe a horse was lost, for want of a horse a rider was lost, for want of a rider a leader was lost, for want of a leader a battle was lost, for want of a victory a war was lost, for want of a plan a nation was lost.”
The Wet Blankets of Profitability and Practicality
I recently had a coaching session with a client who's been a bit stuck in his life, even though he's become clear of his life purpose. He realizes that it's time to create a powerful purpose project that will inspire him forward in his life but can't quite get it in gear. He even knows what the project could be but he keeps stopping himself because he can't figure out how to make the project profitable or practical. For me, considering these two 'Ps' too early in the creative process is the kiss of death. It's like placing two wet, soggy blankets over top of your kindling and wood and then not being able to figure out why you can't get the fire started.
The Knight Dismounted
The present and future of a former great world power. The knight stopped his horse and simply sat for a moment. He was a big man, handsome and slightly battered sitting on a beautiful and powerful war horse. Amidst creaks and groans of metal and leather, from his equally tired horse he dismounted and then simply stood there. His helmet under his right arm, the reins in his left hand. He simply stood still and quiet, leaning his head against his horse’s shoulder. They were both weary, drained and in need of a long term rest or at least a respite from the unsustainable grind they had maintained for so many years.

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