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How You May Be Pushing Too Hard To Increase Sales Results
Did you ever believe that sales and farming have a lot in common? A story about a well-quoted 19th century American essayist may help you understand a better way to increase sales.

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…Are We Flogging a Dying Horse?
An Introduction to Trojan Horse Marketing
Let me introduce you to a marketing principle called Trojan Horse Marketing. The reality is, when people see a marketing message or a promotion, their walls go up further. Trojan horse marketing works in the real world. Why? Because even if your prospect has strong walls and fortresses, when they see your Trojan horse, they see it as a gift from heaven, and they bring that gift inside the barriers. That’s what Trojan Horse Marketing is about. It’s about how to position your marketing as a Trojan horse; as a gift; as a welcome distraction from life; as an answer from heaven.
Machine Gun Marketing
Ok, I am going to rant a bit over an honest mistake but in this day and age, I wonder what demographics this company is using? Several months ago, I started receiving a very high-end horse magazine. Suburbia me, I can't even remember the last time I was on a horse. In fairness, 15 years ago I did attend a horse show.
Getting Your Horse (Customers) to Drink Water
You may have heard the old adage of marketing and sales. Marketing is leading your horse to water. Sales is getting your horse to drink. The question we all want to know is how to get your horse to drink.

Leading the Horse to Water: strategies for managing motivation
You’ve heard the old saying, “You can lead a horse to water but you can’t make him drink”. What causes one horse to step right up and drink deep and another decide to take a pass? Leaders often ask the same question when frustrated by failed attempts to motivate their people. Sometimes it works. Sometimes it doesn’t.
Tips to Improve Team Culture
The culture of a team governs its effectiveness. Most teams have a culture that allows adequate performance despite many unfortunate outbreaks of tension and sometimes childish behavior. It is unfortunate that more teams do not experience the exhilaration of working in a supportive culture that produces excellent results. The methods of building teams into high performing units are well documented, but most teams do not go through the rigor required to get to that level. This paper blends well known processes with horse sense born of experience that will allow any team to perform better.

Common Sense and Success
We are all born with five senses: sight, sound, touch, taste and smell. These senses help us navigate our way through the world. They bring us delight in small things. They also warn us when danger threatens. However, I believe that we all have a sixth, and underused sense, our common sense. Your common sense helps you make the right decision in ambiguous situations -- but only if you use it. When I tell people that I'm the Common Sense Guy, people often come back with Will Rogers' saying, "Common sense isn't all that common." I disagree. I think that we all have innate common sense. It's a natural gift, just like our five other senses. We don't always use it though. If you are willing to let your common sense guide you today, you can use it as a guide tomorrow, the next day, next week and next month.
A Philosophy To Live By
Wisdom goes back a long way and comes in the form of examples, illustrations, stories, cliches, parables, etc. One of the oldest bits of philosophy says that “for want of a nail a shoe was lost, for want of a shoe a horse was lost, for want of a horse a rider was lost, for want of a rider a leader was lost, for want of a leader a battle was lost, for want of a victory a war was lost, for want of a plan a nation was lost.”
Don't Drag a Dead Horse
In "Transitions, Making Sense of Life's Changes" by William Bridges, the transitions of life have three distinct stages (Endings, Neutral Zone and Beginnings). Bridges states we have a life time of transitions. However, it is very important to understand that before you can begin a new phase of your life, you must end the old phase. An ending is actually the first phase of the transition process and a precondition of self renewal. You must end before you can begin. Many times the endings are ones dealing with past experiences and thoughts. So don't drag a dead horse through the desert.

The Knight Dismounted
The present and future of a former great world power. The knight stopped his horse and simply sat for a moment. He was a big man, handsome and slightly battered sitting on a beautiful and powerful war horse. Amidst creaks and groans of metal and leather, from his equally tired horse he dismounted and then simply stood there. His helmet under his right arm, the reins in his left hand. He simply stood still and quiet, leaning his head against his horse’s shoulder. They were both weary, drained and in need of a long term rest or at least a respite from the unsustainable grind they had maintained for so many years.

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