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You can lead a horse to water…. But a pencil needs to be led!
So say the immortal words of Stan Laurel (and that’s another fine mess you have gotten me into Stanley!). But what might you ask does this have to do with management and mentoring? Well in my three and half years in mentoring practice and 35 years in business, one thing I have learnt, and rather painfully too is that you can lead Directors, management, staff or businesses as a whole to the water but you certainly cannot make them drink.

A franchise business is SMART business
This article presents that the best way to go in to a business is through a franchise business.

Other horse to water Related Articles

An Introduction to Trojan Horse Marketing
Let me introduce you to a marketing principle called Trojan Horse Marketing. The reality is, when people see a marketing message or a promotion, their walls go up further. Trojan horse marketing works in the real world. Why? Because even if your prospect has strong walls and fortresses, when they see your Trojan horse, they see it as a gift from heaven, and they bring that gift inside the barriers. That’s what Trojan Horse Marketing is about. It’s about how to position your marketing as a Trojan horse; as a gift; as a welcome distraction from life; as an answer from heaven.
Pipeline Management
Imagine a bath filled with water. Almost instantly the water begins to evaporate or can slowly seep through the plughole. Over a period of time the water level reduces and the temperature drops! The only way to keep the water level high and the water hot is to turn on the tap and continually refill it. Equally, you want to keep your prospects ‘on the boil’ by actions that continuously warm up and consolidate your relationship with them. You certainly don’t want all your efforts to go down the drain!

Water Everywhere!
With water so plentiful around us, usually people question only the quality of water. Hardly anyone asks you seriously, whether you think you drink ENOUGH water. They ask, instead, what TYPE of water you drink, if they ask at all. Typically, the people who ask what type of water you drink have some sort of a water filter to sell. I’m not selling water filters!
Machine Gun Marketing
Ok, I am going to rant a bit over an honest mistake but in this day and age, I wonder what demographics this company is using? Several months ago, I started receiving a very high-end horse magazine. Suburbia me, I can't even remember the last time I was on a horse. In fairness, 15 years ago I did attend a horse show.
Getting Your Horse (Customers) to Drink Water
You may have heard the old adage of marketing and sales. Marketing is leading your horse to water. Sales is getting your horse to drink. The question we all want to know is how to get your horse to drink.

Leading the Horse to Water: strategies for managing motivation
You’ve heard the old saying, “You can lead a horse to water but you can’t make him drink”. What causes one horse to step right up and drink deep and another decide to take a pass? Leaders often ask the same question when frustrated by failed attempts to motivate their people. Sometimes it works. Sometimes it doesn’t.
Water – It’s a Great Place to Be in the Future
Most people in this land believe access to water is some kind of right and that we should not charge a market price for water, explained Mike Farrell with aspenIbiz. As a result, market forces have not molded the water industry and many are shocked at the picture of government run water systems which look like something out of the old Soviet Union with unclean, old, and rusted plants … pipes filled with crud and buildup … and outhouse like structures with no security, tapping right into the country’s drinking water supply. We have a water crisis waiting to happen. Read this informative article to understand how the unfolding water disaster is a good place to be in the years ahead and how it is generating an alternative wealth creating strategy spanning the next decade.
AN ENGINEER OF 76 YEARS …..LEARN LEADERSHIP LESSONS
A dam or embankment is built to keep the water in, which freezes at night and remains frozen in the absence of direct sunlight. This water remains frozen until March, when the start of summer melts the new glacier and releases the water into the rivers downside.
Leaders Handle Performance Problems
A water bearer in India had two pots attached to each end of a pole. He would sling the pole over his shoulders to carry water from the stream to his house every day. One of the pots was cracked and leaked water. The other one was perfect. One day the cracked pot spoke to the water bearer about its shame and apologized for dripping water while the other pot never lost a drop. The water bearer replied to the pot, "Yes, you are cracked and do not carry water as well your brother pot. But you have an ability that he does not have.
The Knight Dismounted
The present and future of a former great world power. The knight stopped his horse and simply sat for a moment. He was a big man, handsome and slightly battered sitting on a beautiful and powerful war horse. Amidst creaks and groans of metal and leather, from his equally tired horse he dismounted and then simply stood there. His helmet under his right arm, the reins in his left hand. He simply stood still and quiet, leaning his head against his horse’s shoulder. They were both weary, drained and in need of a long term rest or at least a respite from the unsustainable grind they had maintained for so many years.

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