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Selling Benefits
Selling benefits is something most salespeople neglect. Learn why in this article.
Notebook Systems Should Be for Real Work, Real Play
There are subnotebooks with limited power, capability but long battery life. Their are heavy-lifting notebooks with lots of power, capabilities. Business people want a system in between with power, capability, light weight and battery life. When will it be delivered?
Profitable Online Campaigns - Guaranteed!
When you boil it right down, there are really only three things that you need to do exceedingly well to market your business effectively online.

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Product Basics
Products may be described in terms of their features and benefits. Features are product characteristics; benefits are customer needs served by those features. Some examples of features are size, color, horsepower, functionality, design, hours of business, and fabric content. Benefits are less tangible but always answer the customer’s question: What’s in it for me?
Marketing Benefits vs. Features: Will it make me late for dinner?
Stop telling your customers about horsepower (feature) when they are concerned about missing dinner (benefit). One of the biggest marketing mistakes is to talk about features like horsepower when your customers only care about benefits like getting home for dinner. What are you marketing - Benefits or Features? Wake up and talk about what's important to your customer. Your engineers care about features like horsepower. Don't worry about hurting the feelings of your engineers. They are not your customers
Leaders Control Their Own Destiny
Carl Hiebert tells uplifting stories with his lips (as a professional speaker), but the story he tells with his life is even more inspiring. Carl first made a name for himself (and aviation history) in Canada when he overcame huge odds to organize (that took years) and fly a successful 58-day flight from the Atlantic Ocean in Halifax to the Pacific Ocean in Vancouver - in an open cockpit ultralight. Everyone in our family have since been up with Carl in his two-seater ("flying lawn chairs") aircraft powered by a small 47-horsepower engine.

Lesson #3: Look Towards the Future
"Aerodynamics are for people who can't build engines," Said Enzo Ferrari. The car engine was the most important thing that Ferrari concentrated on when he was building race and production cars. The innovations, horsepower and designs were unmatched by any other manufacturer when Ferrari first attempted to innovate his race cars. Only after the success of his engines did his competitor's believe that his innovations were a viable option.

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