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What Position Is Your Marketing for Small Business Communication In?
Many small business communications suffer from the same flaw – they appear more interested in themselves than the customers. What do I mean? Let's take a typical website introduction. "Welcome to the ABCD website. ABCD have proudly been in business since 1987. We are a family owned company that prides itself of the great service we provide." It is all about ABCD and nothing about the customer! Other companies seem aloof and do not connect with the customer.

Other horses racing Related Articles

How Long Till Marketing Works?
Whatever you do, don’t hold your breath while waiting for marketing to take affect. Instead, hold your horses because it’s not gonna happen instantly.
Corporate Whisperers
In this article, find out how a horse whisperer who gentles wild horses without breaking or hurting them can teach our business leaders how to perform better in the boardroom.
Lesson #2: The Proof is in the Product that Works
In 1910, Harley-Davidson motorcycles captured at least seven different first place finishes in races and endurance contests across America. The four boyhood friends who founded the company began racing their motorbikes because they loved it. But soon after they began sweeping races across the country, Harley and the Davidson brothers realized that they were now racing for something even more valuable than a trophy or prize money: they were racing for sales.

BE YOUR OWN STRESSOMETER
Learn to recognise your own tell tale signs, physical symptoms are easily recognised i.e. a racing pulse, muscle tension, increased sweating.

Poor Ethics Reflect Poor Business Professionalism & Potentially Poor Business Results
Have you ever considered that not returning a phone call could be a reflection of your own personal business ethics? And possibly the lack of ethics is contributing to your poor business results? Learn what dead horses and business values have in common.
Sales Training Introverts Top Four Strategies for Winning Sales
Salespeople are not like Triple Crown winning horses. On a November day back in 1938, Seabiscuit was named horse of the year outrunning the Triple Crown champion, War Admiral. Horses only have until about the age of three to become Champions on the Triple Crown racing level, but salespeople have each day of their sales career to reach and exceed their sales goals.
4 Blind Date Tips That Relate to Recruiting
Blind dates. We've all had them, right? You know, when you're in a slump in between relationships and you just can't seem to meet the "right" person. Suddenly, your mom, sister, or friend knows of someone who "would be perfect for you". You mind begins racing with images of the worst possible people to be paired up with.
Horse Sense
More than virtually any other animal, horses have impacted the way we humans have lived throughout most of recorded history. Many of us who have lived in the 20th and now the 21st centuries, have no direct connection to horses, but there is still much they can teach us.

Lesson #1: Consistency is Important
"Consistency is the most important thing in business," Enzo Ferrari once said. Ferrari began racing open wheeled race cars for Alfa Romeo and gained success by being a consistent driver on the local circuit. His success was so consistent that Alfa offered him a spot on the more prestigious racing circuit. He turned them down and for some unknown reason, did not race again for another four years.

Lesson #2: Pursue Ambitious Goals
"It is not negotiable," Enzo Ferrari told his employees about advancing the technology of his race cars. Ferrari believed that you had to pursue ambitious goals to be successful in the automotive industry. Even though he only built production cars to support his racing teams, Ferrari still believed that a person had to set high goals for everything they did, whether it be racing cars or designing cars. It did not matter to him if the car was designed to win a race or to be driven on the streets by everyday drivers, he demanded the highest standards from his employees, as well as himself.

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