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Has healthcare advertising gone too Far?
Are the rules in advertising the same for Healthcare? Do Doctors and Hospitals owe the consumer more? With the increased push by insurance companies and government to push decision making on to the patient, using cost as the motivator, what do we as marketing professionals need to focus on in our promotions? This article was first published by Marketing health Services, Winter 2008
The Indian Richard Branson: How one fun loving businessman broke the mould
Head to India and you will no doubt hear about a man named Vijay Mallya. At 50 years old, he is one of the most famous personalities in the country, with his life being splashed across tabloids on a daily basis. He has built Kingfisher into one of the country’s most profitable and well-known brands, and his hands are in everything from beer to airlines to hospitals and schools. How did this one time doctor wanna-be become a billionaire tycoon?
Why Physicians Need PR
Physicians, more than most professionals, need to be aware of how they are perceived by the public. A person’s health is his or her most valuable asset, and to most there is nothing more important than picking the right healthcare practitioner. No one wants to put their health in the hands of someone they don’t trust. This is one reason why (in the health and medical world) although advertising and direct mail promotions can be successful, they can also backfire. A prospective patient does not chose a physician, healthcare provider, or a hospital, the same way he or she chooses a new Smartphone or a new set of tires. Patients want to see someone they trust, someone they feel is the best in the field, and that’s why a well planned public relations campaign is so very important to building a medical practice.

Should We Accept A Compulsory Medical Care System?
Under our present system, a man or woman with a life threatening medical problem can get medical care at almost any hospital whether or not that individual has the means to pay for the treatment.
Where Can I Find The Best Medical Insurance?
What Company Has The Best Healthcare Cover? Finding the best healthcare coverage is like finding the best shoe. You will need to know something about the foot in question before you start looking.
Sales Management Training Tips: Sales are down. What can you do?
I faced a similar situation in Q1 2003. As VP of Sales of a Canadian pharmaceutical organization we faced the SARS crisis. Access to our customers became limited. Hospitals and physicians were also limiting sales rep visits. Marketing started calling the sales numbers down for the year, blaming the SARS crisis. As head of sales I had few options. What I did know was that I had to utilize my resources where they were going to generate the greatest revenue. What would you do?

Entrepreneurs – How To Grow Your Taxi Business
If you’ve got a taxi or hire car business that needs to grow here are a few ideas for you.
Whats Going on at Your Hospital Emotional Intelligence Development
What's Going on at Your Hospital? Emotional Intelligence Development.

Increase Sales by Getting Strangers Coming to You
When you were little weren’t you told, “Don’t talk to strangers?” Of course you were. The adults around you told you this to protect you from harm.

Specialists Win More Referrals
If you claim to do everything, your clients won't rely on you for anything.

Consulting Code Blue
Management consulting skills (or the lack of them) make the difference between the success and failure of a consultant. Poor skills usually result in the consultant not being asked back, or worse, being dismissed. Such dismissal is the consulting equivalent of heart failure. In many hospitals, they would call such a failure a "code blue". I use the term "code blue" to describe the situation of consultants who are quite talented but find themselves out the door and on the outs.
Flexible Work and The Fair Labor Standards Act
The Fair Labor Standards Act or FLSA can make scheduling flexible work for non-exempt employees a bit confusing. Here are some options that will work under most circumstances. We'll also bust some myths about the FLSA while we are at it!

Other hospitals Related Articles

From Braces to Races: A Lesson in Motivation
Bonnie St. John Deane grew up in hospitals, in leg braces, and on the wrong side of the tracks, but that didn't stop her from believing that an African-American girl, with only one leg, could learn to ski. As soon as I learned to ski a little, I set my sights on qualifying to compete in the 1984 Disabled Olympics in Innsbruck, Austria. Such an outrageous dream made me stand taller just thinking about it.
Has healthcare advertising gone too Far?
Are the rules in advertising the same for Healthcare? Do Doctors and Hospitals owe the consumer more? With the increased push by insurance companies and government to push decision making on to the patient, using cost as the motivator, what do we as marketing professionals need to focus on in our promotions? This article was first published by Marketing health Services, Winter 2008
Radiology Job Outlook
Highly paid Radiologists may not generate much sympathy but their world may be changing. The constant rise in their salaries seems to have hit a wall and indeed due to some changes in reimbursement rates they may actually have fallen recently. Health care reform and the recession are already impacting the bottom line negatively. Last year, U.S. hospitals saw more patients without insurance or the ability to pay their hospital bills. Bad debt has risen while donations have fallen.

Getting A Better Deal On Healthcare Insurance
A bigger network of doctors and hospitals is a better network, however the size of the network in your area is what is most important. The health insurance carrier with the biggest network in your state may have the smallest in your city.

Infant Death From Overdose of Blood Thinner Heparin Tragically Was Not the First
Heparin is commonly administered after surgery or during kidney dialysis to keep blood in IV lines from clotting. But an incorrect dosage can lead to immediate consequences because a patient can quickly start bleeding internally. Some hospitals stopped using Heparin on infants in 2008, substituting a saline solution as a lower-risk alternative.

The Indian Richard Branson: How one fun loving businessman broke the mould
Head to India and you will no doubt hear about a man named Vijay Mallya. At 50 years old, he is one of the most famous personalities in the country, with his life being splashed across tabloids on a daily basis. He has built Kingfisher into one of the country’s most profitable and well-known brands, and his hands are in everything from beer to airlines to hospitals and schools. How did this one time doctor wanna-be become a billionaire tycoon?
HMO Health Insurance Plans
HMOs, or Health Maintenance Organizations, are types of managed care organizations. These organizations provide a health care system to support their insured members and members' families as well as the doctors, hospitals and other health care providers that are within that system. HMOs operate by setting out guidelines from which their network of affiliated doctors, hospitals and other health care providers can base their treatments.

3 critical elements of a research survey. Part 2 – Does the sample size really matter?
There are two hospitals: in the first, 120 babies are born every day, in the other, only 12. On average, the ratio of baby boys to baby girls born every day in each hospital is 50/50. However, one day, in one of those hospitals twice as many baby girls were born as baby boys. In which hospital was it more likely to happen?

Social Media for the Medical Industry: How Much Info is Too Much?
There are compelling reasons for hospitals, healthcare practices, elder care facilities, and other medical industry organizations to get involved with social media and reap the benefits that other businesses are.
When Your Therapist Is Only a Click Away
Since telepsychiatry was introduced decades ago, video conferencing has been an increasingly accepted way to reach patients in hospitals, prisons, veterans’ health care facilities and rural clinics - all supervised sites. But today Skype has made online private practice accessible for a broader swath of patients, including those who shun office treatment or who simply like the convenience of therapy on the fly.
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