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Ten Viral Marketing Best Practices
If you're plotting the next Subservient Chicken, here are 10 best practices to keep in mind.
Just One More Time – Breaking Rocks to Make a Sale
Several years ago when we had our new home built in Las Vegas, we immediately put in a pool and hot tub. Of course the pool company convinced us that we needed a waterfall as an added design element for the pool. Several more thousands of dollars later, we agreed. When they got to the point when they started to build the waterfall, a very large crane showed up in the street adjacent to our house, along with a flatbed truck with these gigantic red boulders. I asked the project manager what that was all about, and he said, “That’s your waterfall.” I said, “No way do we want a giant pile of rocks,” in which he replied, “Just be patient and you’ll see.” So the crane lowered these small mountains into our yard and shortly afterward a crew of waterfall builders showed up.
People Buy From People
As a sales professional, it can be an eye-opening experience when you go shopping for yourself. Weaknesses in other’s presentations can teach us lessons about how to strengthen our own. One common theme you might notice is that many people don’t seem to recognize that people don’t buy products or services. People buy from people.

People Buy From People
As a sales professional, it can be an eye-opening experience when you go shopping for yourself. Weaknesses in other’s presentations can teach us lessons about how to strengthen our own. One common theme you might notice is that many people don’t seem to recognize that people don’t buy products or services. People buy from people.

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