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SEO with Usability: What The People Want
Bad user experiences may hurt sales eventually when the truth finally comes out. Is it worth the risk of not user testing your product? Can your company support the wrath of broken contracts, lawsuits and diminishing sales? Are you an SEO asked to market a product nobody cares about or wants?

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Garber on Business How to get the media exposure you think you deserve
The two questions I have been asked most often over my years as a member of the working media are: (1) "How does a person get into your line of work?" (translation: "How can I get a cushy, do-nothing, get-paid-tubs-of-money job like yours?") and (2) "How can you get a columnist to give you an ad?" (translation: "I don't know the difference between an ad and a write-up, but even though I'm completely ignorant about what your job as a writer entails, I still want you to spend the time to write all about my business, and promote it for me, for free.").
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