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5 Smart Franchise Businesses That Turn Ink Into Profits
While it's not exactly printing money, it's close. Since the majority of homes in America have an inkjet printer and all printers need ink, these ink franchises generate big profits through refills and new cartridges as discounted prices.

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THE TRUTH ABOUT BRANDING
Brand. Brand. Brand. Every company today wants to be a brand company. “We are a brand experience company,” or “we have just completed a rebranding campaign” seems to be the new, must-have mantra of organizations. This trend is almost overwhelming and far too often severely misguided.

Delhi Based, Home Furnishing Franchise, Maishaa aims to expand retail presence with 25 franchise stores
Maishaa, the luxury home textile brand from the internationally acclaimed and multiple award winning house of Pasaya, Thailand, made its debut in India, two years ago. Maishaa is gearing up to expand its retail presence with plans to have a total of 25 exclusive stores by March 2010 and doubling points of sales in multi-brand outlets.
C House Italia signs franchise deal for Middle East
17th February 2010: C House Italia signs franchise deal for Middle East Italian restaurant and lounge franchise C House Italia has signed an agreement with Nicolas Jebran Houte Couture (NJHC) to expand the brand across the Middle East. The deal covers a 15 year partnership and will see the first Middle East C House Italia open in Beirut in May 2010. Owned by fashion designer Nicolas Jebran, NJHC will also open C House Italia franchises in Europe.
Check Your Brand Positioning in 5 Minutes
Understanding brand positioning is very important if you want to correct misconceptions and off-brand opinions of your brand. You may have every intention of analyzing your brand to make sure that it is in a position of strength by participating in scientific research to that end. But first as a litmus test, you might find it useful to do a little under the radar analysis to get a quick feel of your stake holder's opinions regarding your brand positioning. We are going to casually ask them.
What Do You Stand For? What is Your Brand?
Your brand isn’t just a logo or a marketing scheme. Your brand is the promise of the value your customers will receive. A strong brand not only builds relationships – it nourishes them. So how do you develop a brand that works for you by heralding a clear, compelling message people want to hear?

LTV: The Key to the Underwater Mortgage
If you're wondering whether or not you're in an underwater mortgage, the key is to understand your loan to value, or LTV, ratio. The LTV reflects how much you owe as a percentage of the total value of your house. So, for example, if you originally took out a $130,000 mortgage on a house that was appraised at $150,000, your LTV ratio would be 87%. In other words, you would then owe 87% of what the house was actually worth-a win for you once the mortgage was paid off, provided that the property value didn't change. Which, of course, never happens, does it?

Do Bean Counters Understand Brand Value?
A company's brand has real value. Brand makes up 48% of Coca Cola's brand enterprise value. But outside of the Fortune 500, do CFO's and financial managers of small to medium size companies understand brand value?
Your Brand is More than a Logo or a Tagline
Many people in business believe their logo and slogan make up their corporate brand. And while they are integral to a company’s image, there is so much more to what a brand really encompasses.Your company's brand is its evidence of distinction. Your company's brand strategy is the adoption of that brand by everyone in the company and the process by which the promise of that brand is delivered to your customers.
Harness the Depth of Power In Your Brand
There’s a common misconception in the small business world that looks like this: Brand = Logo That’s simply not the case–a brand is so much more! If you think your brand is the same thing as your logo, then you’re missing out on your chance to harness most of your brand’s power.
A Brand Is Much More Than Just A Logo
Logo design is a part of brand design. But, a brand is not just a logo design. When does a logo become part of a brand? To answer this question, let's first define what a logo is and what a brand is: What is a logo? A logo is a unique, meaningful design that's paired with your company name in an interesting and cohesive way. The logo also has a color palette assigned to it. It must be scalable, able to be reproduced consistently in all of your marketing, and timeless - so that it doesn't get stale or look old too soon. What is a brand? A brand is "The collection of perceptions that your customer has about your business". Note that the brand lives in your customer's mind - and the ideas that they have about your business.
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