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How to Slow or Stop Negative News
What happens when you discover negative news is leaking out about you or your company? Do you ignore it? Confront it? Hope it goes away? The beginning of a news cycle can be the most crucial point for how a news story will be placed, which is why you need to always be in front of the story.

Image is Everything
Image is everything. It’s not what you say, but you do that is remembered by others, yet surprisingly few people seem to remember this, especially when they are in the middle of a crisis situation.

Losing the Battle Winning the PR War
Sometimes in crisis communications you need to lose the smaller customer battle to win the greater public relations war. It's a strategy practiced by war Generals, which suggests if the act can protect lives, it can also probably protect your image.
Selling Your Story Idea
Everyone knows the best salesman is the person who believes soundly in his product. This is why you must be absolutely convinced that your story idea is newsworthy before you pitch any journalist. Here are a few tips to help you bring focus to your idea so it sounds more news worthy.
The Rules of Gift Giving
What are the rules when it comes to giving products or samples to the media? Does it work in your interest to provide a free sample of your product to a reporter or would you be better off by just sending out a news release? There might be a better way to get the media's attention, and it is something money can't buy.
Unconventional vs. Conventional Pitches
One size does not fit all when it comes to pitching a story idea to the media. In many cases, you will have more success with your story pitches by targeting the proper news medium and reporter through unconventional ways.
When to Pitch Reporters & Producers
When is the best time to pitch reporters or producers? Should you pitch your story idea in the morning, afternoon, or after the reporter files his story? There are better times to pitch your story idea which can be the difference between a successful or failed PR strategy.
Why Credibility Matters
Pitching the media is more than just pitching a story idea. It is about pitching the entire package, and that means pitching yourself. If you are trying to get yourself on the news or in the newspapers, you need to establish why you are qualified to speak on the topic. Here are a few ways to establish your credibility before pitching the media.
Why You Should Never Lie to the Media
What happens when you try to cover-up a lie? If you are talking to a reporter who makes a living by uncovering information, you will probably get caught, which is why you should always think twice before trying to lie your way out of a crisis situation.
Writing an Effective News Release
Newspaper and television reporters should not be approached the same way when it comes to press releases. The two mediums face different time constraints and deadlines with their stories, which will dictate how long or short you should make your pitch.

Other how to handle ambush Related Articles

Objectionable Objections Handling objections in a positive way
In sales, you need to prepare for the inevitable objections. You may get many or just a few objections about your product or company. Regardless how many objections you get, there are specific techniques you can use to handle them. Here are 6 tips on how to handle objections.
Six levels of competitive readiness: How to get ready for the ambush...
To succeed today you need more than the right product or service. As soon as the market catches on, someone else will find a way to provide a similar product or service. To stay a step ahead of this competition you must already have a plan to move your product or service up a hierarchy of competitive levels. Once you have provided the need at one level, you have to be prepared to provide the need at the next level. This is product readiness for the competitive ambush ahead. This is how to stay ahead of the competition with what Theodore Levitt once described as the generic product, the expected product, the augmented product, and the potential product.
The Give and Take of Rejection
Why is it that one tiny word, "No", can evoke so much fear into the hearts and minds of so many? Part of everyday life as a leader/manager requires you to handle rejection day in and day out. How well do you cope? What can you do to more effectively handle rejection?
Who Do You Know?
When building any business it is just a matter of the number of people you talk to about your business. If you are not comfortable talking to people, especially, total strangers, you have to get over that. Then once you can talk to people, you need to know how to handle rejection, because it will surely happen. So, the challenge is going to be to handle it and then move on. However, that isn't always so easy.
Successful Media Training is like a successful car crash test. If you hit the wall going 30 miles an hour and you’re still in one piece, you’re ready for that news conference
Media training must be realistic, maybe even jarring at times to be effective. It’s important to get across to subjects that reporters can be sharp, occasionally abrasive and even combative. And if you can handle that and not lose your composure and get your points across, you can handle anything.
How to ... Deal Informally with Poor Performance
We all have employees who, from time to time, exhibit poor performance. We can handle this through official disciplinary processes (which might upset other staff) or we can first try to handle it informally. However, handling it informally needs to be done with care - in a structured way. This article explains how.


I use to believe that there was only one way to handle disappointments and that was with feeling resentful, angry, victimized, discourage, hurt, disempowered and it would send me into a downward, negative turn that had the potential to keep me stuck for a very long time. From this place I felt powerless and hopeless. Then one day I got real tired of feeling hopeless and powerless and started to seach for new ways to handle my life. I discovered some very cool and amazing tools that have changed forever the way that I choose to handle disappointments. If you are interested in knowing about these tools, please read on. Elizabeth

How to Overcome Objections When You Don't Have All the Answers
I attended a training today on "How to Handle Objections" by the president of a major real estate franchise. The delivery was informal. He just asked us to toss him typical objections to see how he would handle them. By anyone's account, he is an outstanding salesperson, able to smoothly handle objections and further the sale...
Presentation Skills Training: How To Handle Difficult Questions
What’s the toughest part of business presenting to important clients and prospects? How to handle difficult questions with poise. Curious how the pros make it look so easy and natural? Find out how to handle questions under fire with complete ease.
Preventing Objections or Push-Backs
Objections or push-backs are natural. You will always face brush-off objections, especially on your initial call. Once you counter brush-off objections you have a choice. You can either let objections come up and handle them or handle them before they come up as part of your sales presentation/rapport building process.

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