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Stress-Free Selling® - Tough Economy, Tough Competition

On May 15, the New York Times reported that starting this Fall, Turner TV is offering advertisers spots that capitalize on the content of the movies! Hearing this, AMC cable network created Audience Identity Metrics so they can offer packages to advertisers that are tailored to the behavior of the consumers who watch those movies. Contextual online advertising is commonplace, and while online advertising grows, it is changing the way advertisers think about traditional print media. Publishers Information Bureau recently reported consumer magazines ad revenue decreased 1.2% the first quarter 2008 and ad pages sank 6.4%. This is a brief State of the Advertising Industry. All real estate related businesses are down as are luxury items and many other industries due to our economic environment. Here's the point, if you...

Lesson #5: The Tough Times Are Never Too Tough to Handle

Eastman was dedicated to his work. Indeed, with no wife or children to ever go home to, the Kodak family was the only one he had ever known. So, when his right hand man wanted to spend more time with his own children, Eastman grew frustrated. And, it would set off a string of events that would challenge both the Kodak company and Eastman’s dedication to it.

Lesson #4: When the Going Gets Tough, the Tough Keep Going

Newman's second law: “Just when things look darkest, they go black.”

How to End a Conversation

Have you ever gotten stuck in a conversation and wondered how to extricate yourself? Then this article is a must-read for you! Learn to do with professionalism and ease since your last words are as important as your first.

Making Conversation

Years ago when I was just starting my career in sales at AT&T, another new account executive in my group found it absolutely amazing that I had gone to lunch with a customer. She said to me, “What did you talk about? Wasn’t there a lot of dead air space?” A similar question about finding topics to talk about with clients came up recently at a program that I attended on Rainmaking for Women Lawyers presented by the Women’s Bar Association.

The Forgotten Art of Conversation

It's too easy to not speak directly with a client or prospective client. Don't let e-mail and the web take over your sales life.

How to Begin a Conversation

Successful people are dynamic communicators. Dynamic communicators have mastered three basic communication skills: conversation, writing and presenting. Inviting people to participate in a conversation and getting their agreement before jumping in is an important, but often overlooked conversation skill. People who are invited to join a conversation, and choose to do so, are more likely to be better participants. If you want to become an excellent conversationalist, take a few minutes to explain why you want to have a conversation. Ask the other person if he or she has the time and is willing to participate in a conversation on that topic. Your conversations will be better and more productive if you follow this simple common sense advice.

THE ART OF STARTING A CONVERSATION

How to converse when it comes to the different media.

Conversation Is About the Other Person

Basic Conversation IS networking whether we realize it or not. Learn to integrate good conversation skills with an overall strategy of helping others. Grow your network by being a good conversationalist.

"My Job is to Start a Conversation"

I recently contacted a man who runs a marketing automation company, thinking there might be areas of potential partnership. And while he agreed with my ideas about helping manage the buying decision journey, his baseline business beliefs were well out of the range of mine. In fact, it was fascinating to see how the concept "helping buyers buy" - my trademark for decades - has become a battle cry for the sales industry.

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