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When times are tough, Market, Market, Market!

Tough times drive most business owners to look for ways to cut costs. The fact is, there are two ways to maintain viability when the economy is bad. You can either cut costs, OR, increase sales! I know it sounds a little wacky, but think about this for a minute. If everybody is cutting costs (marketing/advertising), then those vehicles for delivering marketing and advertising are hurting too. Not only that, there are fewer messages out there screaming at your prospects than normal. This is when you want to spend money to tell people you want to do business with them. Don't go into a shell and hide. This article will look at this idea in greater depth.

10 Sources for Quality Market Research and Market Statistics

Knowing where to find good information and forecasts will enhance your ability to make quality marketing and sales decisions. These sources are an essential part of your research and analysis as you lay the groundwork for successful marketing activities.

Market Focus - taking the proposition to market

Identifying the optimum routes to your market and ensuring you have the right mix of routes for your proposition and target market are an important part of business planning.

Imagine a Bigger Market and You'll See a Bigger Market

Scientists in two studies at the University of Virginia discovered that softball players and golfers who had good days perceived balls and golf holes as larger than the players who had bad days. The question is, Did this difference in perception cause the player to have better days or did the day's performance cause the players to perceive the ball and holes as bigger?

How to Market Yourself

Marketing is everything you do to get the word out about your business.

Do You Own Your Market

If Not, There Are Only A Few Possible Reasons Your Prospects Buy Elsewhere...

THE JOB MARKET

In recent years, the level of educational attainment of the labor force has risen dramatically. Projected rates of employment growth are faster for occupations requiting higher levels of education or training than for those requiting less.

Know Your Market

Whether you are starting a new company, launching a new business initiative or spinning out a company, the first and most important thing you must do is know your business. I think there are two constituencies that you have to convince, other than yourself. First, you have to know your business concisely enough so that you can quickly explain it to your grandmother; so that she understands it. The second is you have to comprehensively explain it to sophisticated investors so that they are convinced it's an attractive investment. If you can do this successfully, you understand the business.

Market to them until they Buy or until they Die!!!

3 Rules of contacting prospects that will increase your sales 1. Market to your Perfect Prospects 2. Contacting prospects with VALUE 3. Market to them until they Buy or until they Die

What We Want to Know is: "How is the Job Market?'

Here's the question: Are things really getting better with the economy or have we just settled into a malaise instead?

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