how to sell swimming pools Tagged Articles

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Selling swimming pools is the same as selling what you sell

6 Lessons about selling Lesson # 1: Make sure the person the customer talks to on the telephone is a good representative for your business. Lesson # 2: Never assume you know what the customer’s problems (needs and wants) are. Lesson # 3: Listen to the customer. Lesson # 4: Give the customer choices of solutions to pick from. Lesson # 5: Follow up, Follow up, Follow up Lesson # 6: Use the magic words – “Who do you know?”

A Blue Ocean, Empty Swimming Pools and what makes your business unique

Or the business lessons I learnt in an Italian "Piscina”, and how to position your business so competition doesn't matter

Swimming Naked

In a 2001 Berkshire Hathaway Chairman's letter, Warren Buffett declared "You can only find out who is swimming naked when the tide goes out." Depending on the context or your specific situation, one can derive a variety of different meanings from this metaphor. Naturally, I see it from a business perspective and wonder how many companies have been "swimming naked" for so many years.

Are you drowning or swimming?

Are you drowning or swimming. In business things keep you afloat and other things drag you under To assist you in assessing your state I would suggest using the concept of a balanced scorecard. Here you list out all the attributes that affect your business both positively and negatively and then score them out of 10 (or more if they are important and less if they not) even to negative scores if they are really dragging you down. I set out a framework for you to use and customise below. I hope it helps

Swimming in a Sea of Ideas

Creativity can be one of the best strengths to have. It helps you to solve problems, makes you versatile and able to roll with change, which in this world is a real plus. Typically my creative clients tell me that they usually do well at anything they put their hand to. For all its merits, creativity can be one of the most incapacitating strengths because sometimes there are just too many ideas to follow. Having choice is a good thing but having too much choice can be debilitating. Being focused, having choices, and not too many of them, helps creativity work for you.

What does a Swimming Pool and Load Creep Have in Common?

This article explains the concept of “load creep” and depreciation via a simple “abstract” example.

Are Canadian Small Businesses Swimming or Treading Water?

Canadian Business Expert talks about getting businesses to the next level

Watch salmon. Swimming upstream just makes you bait for a bear

Statistics show that the most common time for people to have heart attacks is Monday morning – that’s how stressed we are about the work that we do, is it really worth that much?

Sell Sell Sell Negotiation Skills are Key

Negotiation Skills By Bob Therrien Negotiation: A Skill and an Art form, or how to sell and REALLY close deals! Sell, Sell, Sell…much of it is all about timing and presentation.

How to Sell the Benefits of What You Sell - How Would You Answer - Why Should I Use You?

Forget having a fancy USP's. For most companies the best USP you can have is ensuring every member of staff can answer the question - "why should I do business with you?" This invaluable article shows you how to do just that.

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