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Fairs And Expos Will Fill Your Calendar
Fairs and expos are a great way to bring new customers into your business who are totally unrelated to your existing client base.

Other how to set up expo booth Related Articles

6 Reasons Every Company Needs a Marketing Plan
Imagine overhearing this conversation your company’s owner and its sales manager: “Hey Joe, I was talking with Bill at Zippidee Company—our biggest customer—and he stopped by Barebones Inc.’s—our biggest competitor’s—booth at the Hodown Trade Show,” says the sales manager. “Bill from Zippidee was at the Hodown?” says the owner. “Well then, we gotta be at that show next year. Call the trade association and reserve a booth for next year. Start recruiting reps to work the show and reorder the coffee mugs with our logo. Come on, let’s moooove.” Is this proper marketing? This scenario demonstrates how, all too often, a company implements tactics without first planning strategically. It’s a lot like cooking without a recipe.

Networking at Conferences and Trade Shows
These four tips will help you make the most out of your time at a trade show or expo.

After the Show What Will You Have to Show for It
Brand Communications Beyond the Booth™ Taking a booth at a trade show is as much a risk as it is an opportunity.

Q&A: What does excellent trade show signage look like?
Your exhibit and trade show booth graphic elements must powerfully reflect who you are and draw visitors to your booth in the midst of a loud, crowded exhibit hall filled with distractions and competitors.
Researching Franchises Via Expos
There are several sources of researching franchise opportunities. An increasingly popular choice is the Franchise Expo. This article describes what to expect at a Franchise Expo.
Preparing Your Product Expert for Tradeshows
The more complex your product is, the more likely you are to need a technical expert in your booth to explain the more arcane details. Even the best-trained marketing staff can’t always handle specialized questions. That’s why it’s essential that your booth staff include one or two people whose primary expertise lies not in marketing the finished product, but in creating and implementing the product design.

Macworld Expo should change venues, dates in the future
It's probably a good thing that Macworld Expo 2010 is moving from January to February. With Apple not attending, however, it won't be the same show as before. And I think IDG, the folks behind the event, should consider more changes in the future, including a change of venue.
From Web Site Visits To Trade Show Visits
Effective marketing with digital media (websites, email newsletters, social media and videos) can go a long way toward driving website visitors to physically visit you at your trade show booth. And as we all know, getting people into your booth is more than half the battle when it comes to making sales. So how do you use the internet to bring people into your booth? Digital marketing provides you with a number of opportunities to turn your website visitors into show visitors. Taking the time now to think about how you can use the cheap or free tools at your disposal can pay off in extra traffic and extra sales, while your competitor looks on wondering just what the heck is going on.
Report on the 2010 World Energy Engineering Congress
Review of the largest Energy Engineering Conference/Expo in the World
Are We Marketing in a Mobile World
Today I’m presenting at BlogWorld Expo in New York (#BWENY) on the topic of mobile marketing with Navin Ganeshan of Network Solutions. (I’ll share my notes on the talk tomorrow.)
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