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Failure of HQ & Sales to Communicate Effectively
Sin #4 of the "9 Most-Deadly Sins in Sales & Marketing" is Failure of HQ & Sales to Communicate Effectively * HQ/Marcomm sees forests, not trees * Sales sees trees, not forests Perspective is everything in business and in everything we do. It's essential that Sales and Management agree on what's best for their customers -- and their company. They must start by agreeing on the best "Positioning Statement" they can make for their company. All messages the company conveys -- Mission Statements, Elevator Pitches, Ads, Websites, etc -- should all have their origins in the Positioning Statement. All parties must also agree that the Positioning Statement is the best message the company can make.

Top Tips For A Company Acquiring Another
Often times a business that is for sale is acquired by a larger complimentary corporate concern instead of an entrepreneur wishing to start out in business. The hurdles involved in the merging of such an organisation can lead to loss of productivity, confusion and can be a destabilizing force for both concerns. This article outlines some of the main issues.

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