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6 Quick Tips to Make Your Copy More Believable
Believability above a certain point makes sales; below that point it does not. Ad copy must make what lawyers call "a prima facie case" -- that is, a case that warrants a trial in court. Only the court is the consumer, and the trial is buying and using the goods.

Other human instinct Related Articles

Introduction: Human Capital and Economic Development
Health and education are both components of human capital and contributors to human welfare. One index of human welfare, which incorporates income, education and health, shows that Africa’s level of ‘human development’ is the lowest of any region in the world.
Part 3 - Relationships and service
It is absolutely essential for any manager to communicate with and to understand what motivates each individual staff member. This brings relationships to the fore as the most important factor for any manager in any business. We are not just caged canaries or a selection of laboratory rats. We are thinking, feeling human beings, trying to be just that – human beings - not just human doers. We live to express ourselves creatively and to grow and develop each in our own unique way.

The Renaissance Man: A Celebration of Intermediacy
If I have the instinct for greatness, what is my actual expertise? How does an intermediate person become great?
That Zero Gravity Instinct
Does your business have that Zero Gravity instinct for growth.
How Four Variations Influence Sales and The Way People Make Decisions
When people comment on sales assessment tools, they generally d raw from one of the following arenas, their Opinions, Experiences, Gut Instinct, or Science. So which is right?

Fight or Flight: It’s Now Optional
The Fight or Flight response was an important gauge of threat and a vital survival tool for the cavemen over a million years ago. This primitive instinct is still present in all of us, even though, it doesn’t carry the same function in the 21st century. Through specific steps, we can learn to manage this instinct to our advantage. If managed successfully, the Fight or Flight instinct can become an important tool in overcoming stress and daily pressures.

Get a Grip with Others
I was driving back home after the birth of my grandson, Jorden. The birth, the miracle, the blessing and yet he made me aware of a poignant deficit in our lives. From the minute he was born, that baby wanted to get a grip. It didn't matter if it was Mama's breast or Daddy's finger; he had to get a grip. It was a natural instinct to make a human connection. I thought about how isolated working people have become today. We don't have time for ourselves let alone others. I remember 31 years ago when my first child was born and how we would go on picnics with our neighbors. If I didn't have pictures of our camping trips I believe I would have sworn we never had time to just take off for days for the woods. No phone? No computer? No kidding! We'll devote an entire segment on how to Get a Grip with friends later in your book but here we're

Turning the habit of self-criticism upside down
Perhaps this sounds familiar: When it's time to write a resume or talk to a boss or discuss a project glitch with colleagues, the instinct is to spin, to avoid a little responsibility, to sit quietly. Put a best face forward, don't set yourself up.
Technology in the HR World
Technology. Its constant evolution forces everyone to keep up. In the HR world, there are many questions regarding the role of technology, as HR’s major concern is the human aspect of the working world. How can Human Resources keep the human at the forefront while using current technology for advancement? In this issue of Astronology, we explore technology and how it can be used effectively in the HR world.
CMO.com | Study Finds Marketers Don\'t Practice ROI They Preach
Too many CMOs are relying on gut instinct rather than data
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