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Lessons learned from Columbus
Cristóbal Colón, marketer.

Why Do People Refer?
I get asked the question above plenty. The answer is really easy: People refer people, products, services and companies because they like to, it makes them feel good, it's just human nature.

Banning Gossip in the Office
Nearly everybody gossips at work. I guess it’s human nature, but people just like to talk about each other, and rarely does it do anything but add negativity to the workplace.

How Planning the Work (and then Working The Plan) Can Catapult Your Marketing Success
A marketing plan is vital to the success of your business. Without a plan, even the best intentions may never be realized. You must plan the work and then work the plan, or your goals will not be accomplished. They key is to not only have a plan but to implement that plan. Here’s how.

Can We Really Get Salespeople to Change?
People change when they are ready to change. How can you short circuit that time line?

Barbara Walters' comments regarding Tiger Woods situation worth noting
Yesterday evening I had the opportunity for the first time in quite awhile to watch David Letterman - the benefit of being a streak writer in that I was up at 3:00 AM and therefore caught the west coast telecast.

Do you need an Attitude Transplant?
7 Steps towards and attitude transplant.

Life Success in 3 Steps
Distinguishing between those skills that fit you naturally versus those you had to work hard to develop is the key to a life of success. Having a clear plan for the specific behaviors and skills you want to develop is important.

There Are Things More Important Than Size…Just Ask Flash

Thank goodness you're a pack rat! You know, have to grab, keep everything that flies by...ok everything except that report or news item or YouTube yuck you saw last week and now desperately need. Can't find it it save your behind. And still you don't have enough storage...there are new worlds to conquer, new worlds to destroy or take home with you. Ready to take on the entire universe...add on a few ultra-high capacity hard drives. Want to hang onto your corner of the world...flash capacity is increasing and prices are still coming down. Don't worry Flash will always be there for you Dale!!!!

The Brain That Changes Itself
Here’s a tip-read Norman Doidge’s book “The Brain That Changes Itself.” The author points out that an astonishing new science called neuro-plasticity is overthrowing the centuries-old notion that the human brain is immutable.

How To Say 'I Don't Know' With Confidence

No one knows the answer to every question. No matter how diligently you study up on your products or offer, there’s bound to come a time when you face a question that you can’t handle off the top of your head. Don’t become paralyzed by the need to know everything about your product or offer, you can’t know it all. Someone’s always going to ask that one question that makes you say to yourself, “I should have known that.”

In Internet Marketing the System is Everything-How and Why It Works

Let's say you have a marvelous product or service (POS) to market. You've discovered that there are 1.5 billion people connected to the Internet in more than 100 English-speaking countries. Lots of those folks have a problem that your POS could solve, and they're searching daily for that solution. The question becomes: What are your chances of hooking up with those prospective customers, using your current method of marketing?

Internet Marketing For Free!

Are you aware that more than 1.5 billion people are connected to the Internet today? Many of them search daily for a solution to some problem. Let's say that you offer a good product or service (POS) that can solve some of those problems. How do you make a significant number of those "searchers" aware of your offer? If you can answer this question, then you understand the basics of Internet Marketing. If you understand human nature, you can accomplish this for free.

The Art of Growing Your Intuition: Journaling Your Way to Success

We all are intuitive on some level, although some people do not recognize it in themselves. Learn what your intuition is, and how it presents itself to you. Once you learn how to use and grow it, you will reach new heights in all aspects in your life. You intuition is the feelings and thoughts you receive regarding things, people and circumstances. Life. It's when you say to yourself "I knew that was going to happen" or "I have a feeling about....." or "I just know" We all have these feelings and moments. The trick is to start paying attention to your inner feelings and developing it, so you can use it as a tool to grow your business. It's your divine tool for navigating this incredible human nature. As you develop it you see how it is one of the most powerful tools you have in your possession.

Why a Sales Manager MUST Evoke "The Law of Reciprocity"
For our purposes, the Law of Reciprocity states: If you do something nice for someone, human nature dictates that the recipient will feel compelled to do something nice for you in return. It is in essence: "you reap what you sow". This is an irrefutable law and one that you should teach your salespeople. The question of will someone actually act upon it at a given time depends on who asks.

Should I Stay or Should I Go?
Every day, someone leaves his or her life partner to find or to acquire someone 'better'. And very often, some of these people discover that the relationship they created was as bad or worse than the one they left. If patterns of dysfunctional behavior are following you around, take a look at the common denominator: it's YOU!

THE PSYCHOLOGY OF SELLING
Telemarketing 1

Prospect Bank Account
Does your prospect bank account have insufficient funds or are you solidly in the black? Learn how a healthy prospect bank account works in your favor and why you need ample opportunity on the go all the time!

Retro-Service
Retro Service is achieved via two modes: passionate People and the unique and memorable Experience they create for your customers. Retro Service is the form of service our parents and grandparents experienced back in the day.

Employee engagement -How do great leaders do it?
Great leaders set worthwhile goals and champion exciting ideas. They create 'meaningful' work for their people. These are the hallmarks of great leaders. Such leaders keep their people engaged.

I need a hero!
Flexible working needs great leaders, this article looks at what a great leader should be.

Sales is Discounting Again
How many times have I heard this cry from clients? Always makes me wonder if corporate citizens understand and appreciate how hard selling can be - especially if you have little air cover and not much ammunition. The fact is that if sales is discounting it means the company, and particularly marketing, hasn't done its job. I'm not trying to pass blame - just pointing out a 'relative' truth.

Can't We All Just Get Along?

Studies have shown that the negative effects of workplace conflict can reduce team productivity by as much as 50 percent. Most people would agree that in our increasingly competitive global marketplace, anything that gets in the way of productivity is a serious issue. Conflict in and of itself is not a problem. Rather, it is the negative byproducts of unresolved and mismanaged conflict that are the problem. Unresolved interpersonal conflict can escalate and manifest itself in such ugly behaviors as backstabbing, gossiping, withholding information, judging, and undermining. This article looks at the most common cause of conflict and offers advice on how to respond when you find yourself in a conflict situation.

Is This Stock Market Rally Believable?
I admit I am far too guilty of trying to rationalize what my eyes are seeing as the market seems to defy gravity and continues to move higher. I usually laugh when I see some respected pundit or the CNBC zoo-crew provide a reason for market movement (almost always after the fact) as the answer is usually never as complicated as they make it out to be.

What Drives You? Understanding Our Motivations
Are there basic drives that are common to all human beings? Which ones are driving us in our daily lives? How are they influencing the choices you make?

Home Based Business Positioned To Beat The Recession

Home based business online is one of the most cost effective ways for entrepreneurs to beat the recession. The entrepreneurial spirit is kindled by necessity when economic instability threatens jobs. Making plans before the layoffs of downsizing happens is a viable possibility when you are looking at home based business online. The truth is that many home based business owners will fail to create the income that they expect. The fault does not lie with the opportunity, but rather with the person who owns it. Most people are unprepared to build a home based business.

Home Based Business Start Up Tips

Home based business start up tips unlocks the mystery to success online. Simple strategies open up options for anyone to wants to earn extra income or who truly wants to create the income of their dreams. Many people who are looking at the Internet as a way to make money. The biggest drawback and also the greatest advantage of working online is its potential. So much emphasis is put on the fact that anyone can get rich on the Internet that we start to take success for granted. When you start to take something for granted it is human nature to decrease the amount of input, sometimes totally, and still expect to get great results. The Internet does offer huge potential for anyone wanting to start their own home based business.

Putting Savvy Before Necessity by Jay Kubassek
When put to the test, people are endlessly adaptive, inventive, cunning and resilient. These are some of the qualities that have helped us survive eons of changing, challenging conditions to emerge as the dominant species on the planet.

Profit Success Using LinkedIn – Actions You can Replicate
LinkedIn is networking virtual style. But will it help you find and get new clients. See the latest research.

No Shortcuts
Understanding that there are no shortcuts is the first step to starting and running a successful company.

Stop the Drama
How the "Little Things" Become Huge Obstacles and What You Can Do About It

Strategic Selling

All of us preach the basics of selling and encourage all sales people to go “Back to the Basics” of building value in yourself and your product. That’s a given particularly in today’s competitive environment. Much time and effort is invested in training your sales force on product knowledge, features, benefits, and closing tools. Little time is invested in training on the “Strategy of Selling”. This is what I am referring to.

7 Tactical Reasons To Use Mini Campaign Websites
How many websites should your company have? That's a question that comes up often in discussions with clients, but perhaps the idea never crossed your mind. Why would any company need more than one website? Not to be glib but the answer is as many as you need, but how many is that?

An Attitude of Gratitude for Your Business
An attitude of gratitude in your business world means being grateful for what you are doing, for the vision of doing it, for the people who are doing it with you, and for the people who are buying your products or services.

TOP TIPS FOR SURVIVING IN BUSINESS
Develop a Creative way to work within your organization. Say Yes And to new ideas, rather than Yes But. How to brainstorm and blue sky ideas in a more creative supportive way. Especially in this time of economic uncertainty businesses need to be more when innovative this improvisational model will build ideas.

The truth about those Foreclosures Short and Sweet

Hello I have been building over 37 years and this problem we have is not new its just more pronounced due to economic conditions in general.Please take a few moments to read What I as a Builder and Real Estate Broker still very much involved in our industry would like you to see before you get in trouble. This is a short story of what the foreclosure experts want you to do and if indeed you do Hold ON!!!

The Unspoken Killer Objection You Must Remove to Sell More
It’s really frustrating. You had a good sales conversation. The potential client seemed on-board. Then you get to the part where the potential client has to make a decision to move forward, and all of a sudden they stall.

The Psychology of Customer Service
The more you understand how your customers' minds work, the easier it will be to achieve your business goals.

Do People Want To Be Sold To – The most pointless debate in sales?
Do we like to be sold to or not? Does it matter? What is your opinion?

Sales Training - Buyer or Seller You Need to Learn to Negotiate
Buyers and sellers alike need to sharpen their negotiating skills. Each needs a set of strategies to deal with competition and competitive pricing in today’s marketplace.Sales people fall into the trap of the buyer telling them they will have to match their competitor’s price in order to get the business.

Motivating the late, the lazy and the terminally uninspired
How to delegate while also growing your staff

Shooting Fish in a Barrel
“How many salespeople are sitting around waiting for someone to call? How many are still hawking the same old products with the same old lines? How many are looking to the same, rather than developing new customers? How many believe they don’t need sales training?”

Faith
The road to reality

Working with Wisdom: A Question of Values
Linda Naiman answers questions about workplace challenges.

Just Say No and See Your Business Grow
I guess it's just human nature to want others to like us and think well of us. We are brought up to conform, be polite and meet the expectations of the important or powerful people in our lives. We women are especially indoctrinated with these expectations and sometimes we feel we're letting people down if we say NO.

Proven Alternatives To Lowering Prices
Many businesses struggle with pricing issues. Maybe you're frustrated with low price competition. Since you need profit to have a healthy business, there is a lot to gain by understanding what motivates people to buy. Discover how you can prosper even if competitors are slashing prices.

You Can Make Things Happen
Thoreau once said, "Things don¹t change, people do." If things are to happen, you must make them happen. Good people and businesses always make things happen. Let¹s look at the essential rules of making things happen.

Monotone- Recasting Vision For Your Life

Who do you think of when you picture someone talking in monotone? I personally think of Ben Stein who did the Clear Eyes commercials a few years back. His voice remained at the same tone throughout the commercial. He did not show any excitement whatsoever in the product he was selling. He was just straightforward, to the point, and the commercial was over. Many people would probably describe him as boring. Now, I realize that is exactly what they wanted to accomplish in this commercial for whatever reason. However, the reality is that many people live their real lives this way.

How to Steal Your Competitor's Business
One secret to success is being able to win when there is lots of competition. This is especially important when it seems everyone wants opportunities where there is little or no competition. The problem with the latter is they are both elusive and unproven. I outline how you can win in competitive businesses.

Rolling with the punches or rolling out?

In today’s workplace, you will find an array of employees, with different cultures, background, ethics, attributes and characters, to name a few. These folks are asked to melt their knowledge and expertise into one pot and aim for a single objective—the employer’s! We will all agree that amidst the single objective that is aimed for, each individual and single entity is looking for their best interest. Growing their own skills, following their own career path and forging their way to the top.

Here is A Quick Way For New Managers To Be Successful By Sharing Information
We can share many different things with others, such as material things, money and time, but one of the easiest and most useful things we can share are thoughts and ideas. New managers have a tendency to hold onto knowledge and information thinking it will make them look good or indispensable. It will not - sharing the knowledge or information will make you look great!

Lead With Vision
Leaders have vision and pull others into their vision. They have a clear mental picture of what success looks like. They attract others to their vision with a sense of purpose, belief, passion and enthusiasm.

Switch on Your Employees - Say an Unexpected Thank You
Unexpected recognition for a job well done is very, very validating for your people. It's how you do it that counts...

To Coach or Not To Coach: But is That the Question?
The coaching field has grown in immense popularity. But do we really know what it is about it that makes it appealing to others? Have we truly utilized the power behind the field enough, not to mention the unregulated aspects about it? check this article out for the 'way it is' about coaching.

ROI: Return on Investment or Return on Illusion?
Do we really know what makes up a true return on investment? And more importantly, do we know the cost/benefit ratio well enough to really ignore understanding this elusive construct. Read here for the reality about ROI.

The True Turnaround: The Executive's Brain Call To REALignment
Any attempt at leading one's self, team or organization into transformation must take into account alignment of the brain to reality. Otherwise what we think are the best ways to lead people may say more about our limited perceptual abilities than truth.

Are We Born With Customer Service Skills Or Is It Human Nature To Develop Them?

You know the type, we’ve all seen them. You walk up to a busy counter in any business, shopping mall or a fancy hotel and there they are. They look up with a warm courteous smile, a polite greeting, they are attentive but not overbearing, informative but not tedious, their interest in how they can help you is genuine. You leave wondering ‘Are some people just born with those customer service skills?’ Are we born with customer service skills or is our human nature such that we acquire and develop skills throughout our lives?

Managing Egocentricity in the Office to Help Improve Employee Productivity
The overly egocentric employee is a problem that we’re all too familiar with. These people can have a corrosive and damaging affect on workplace productivity. They can also reduce the general harmony of the office “culture” which is incredibly important for maintaining a satisfied and productive workplace. So what to do?

Excuses, Excuses
As salespeople we often make excuses for why our sales aren't as high as we'd like them to be. Here's why and how to use a clever tool to fix the problem once and for all!

A Natural Phenomenon Really
Yes. What else do you call a human discipline whose very nature is firmly rooted in the principle that people act on their own perception of the facts before them?

The Grandaddy of PR Strategies
Yes, I call this the "Grandaddy" of PR strategies because human nature hasn't changed over the millenia. People have always acted upon their perceptions of the facts they hear, see or read about an organization or person, then behaved accordingly.

Eight Effortless Exercises to Improve Tradeshow Performance
Human nature dictates that more often than not, we seek out the smoother path and avoid things we perceive as difficult. Read, to improve your tradeshow performance effortlessly.

LEADERSHIP IS NATURE
Leadership is happening not doing. Itâ€™s just happen.It is always with least effort. Something you have to do or keep on doing without love is not a leadership. Let us believe nature = happening . Leadership is making things happen, instead of doing. Nature and all elements of nature are showing to all of us how they works in the universe. Have we ever seen an effort in nature?

Behold, The Power of "We"
Whether we want to admit it or not, we all want to belong to something. It's only human nature to enthusiastically support being part of a group - whether it's your family, your favorite sports team, political party, or even the Little Orphan Annie Club. Nobody wants to be on the outside looking in...we all want to be included in the "we."

Successful Networking: Traits to Look for in a Business Partner
Many business owners need a partner to make their venture a success. It is human nature to want to work with someone a similar personality. But what qualities should they really be looking for?

The Give And Take Of Network Marketing.
It is human nature that most everyone feels as though we should not give our ideas freely. There should be some sort of returns. You learn quickly as a network marketer that you build value for yourself by giving out as much helpful information as you possess.

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