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PR Lessons from the Delphic Oracle
If the ancients could create a powerful legend out of nothing, can’t your organization do something similar with its substantive offerings?
6 Quick Tips to Make Your Copy More Believable
Believability above a certain point makes sales; below that point it does not. Ad copy must make what lawyers call "a prima facie case" -- that is, a case that warrants a trial in court. Only the court is the consumer, and the trial is buying and using the goods.
Lao Tzu - Give A Man A Fish...
This famous saying, steeped in thousands of years of wisdom, is a valid today as it was then, yet why is it so vital, especially in the fast-paced and technologically wired world we live and work in today?

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Pulling The Right Strings: How Henson Achieved Success
“When I was a kid, I never saw a puppet show,” Henson recalled. “I never played with puppets or had any interest in them.” It is with thankfulness from children around the world that Henson’s interests changed over time. Such familiar characters as Kermit the Frog, Ernie, Rowlf the dog, and Miss Piggy have since become ingrained in the national psyche. Henson revolutionized the worlds of children’s television and puppeteering and had a blast along the way. How did he do it?

Introduction: Human Capital and Economic Development
Health and education are both components of human capital and contributors to human welfare. One index of human welfare, which incorporates income, education and health, shows that Africa’s level of ‘human development’ is the lowest of any region in the world.
Part 3 - Relationships and service
It is absolutely essential for any manager to communicate with and to understand what motivates each individual staff member. This brings relationships to the fore as the most important factor for any manager in any business. We are not just caged canaries or a selection of laboratory rats. We are thinking, feeling human beings, trying to be just that – human beings - not just human doers. We live to express ourselves creatively and to grow and develop each in our own unique way.

My Five Principles to Success in Self Storage (or any business!)
The central focus of my company is to arm the self-storage investor with the specific tools necessary to identify potential acquisition candidates, to acquire and manage those facilities once they have identified them, to implement sound techniques for creating value, and finally, to capture all of that value through various exit strategies. The process by which all of this can be accomplished rests on five keys that I feel are crucial to success. These keys do not deal with the mechanical processes involved in buying and selling self storage facilities, but are grounded in principles that are fundamental to life itself. These laws deal with the human psyche and govern our thoughts, which in turn, direct our actions. The failure to understand these keys, which have proven to provide the foundation for success, continually result in ma
Girls just want to have fun...
There is documented evidence that illustrates a positive and optimistic outlook on life can really improve your chance of success, both at work and personally. It’s our reaction to life’s hard knocks which is important too. And there is no better feeling when we do something to make another person happy. It affects our psyche in a wonderful way. So can the right attitude have a positive impact in your workplace?
Workplace Shaman: An Olympian Example
Witnessing the commitment, focus, fortitude and performance of the world's best athletes competing in the Olympics and Paralympics has been awesome and inspiring. Athletes train their minds and psyche as well as their bodies so they can be the best in the world. So what can the business world take away from sports psychology to apply to developing winning business strategies, particularly in a still challenging economic environment?
What Leadership Was And What Leadership Has Become
In the macho era, support was for failures, but now there is a growing realization that leaders are human after all, and that leadership is as much a human art as a rational science.

C-Level Selling - Conquer Self-Doubt and Attain Confidence
Selling at the C-level requires confidence. Confidence is your reaction to those little internal voices that haunt you. These voices are messages programmed into your psyche from parents, teachers, siblings and childhood playmates. These messages / voices dictate how you see yourself – confident or laden with self doubt. Learn how to recognize those voices and change those that don’t promote your confidence.

Technology in the HR World
Technology. Its constant evolution forces everyone to keep up. In the HR world, there are many questions regarding the role of technology, as HR’s major concern is the human aspect of the working world. How can Human Resources keep the human at the forefront while using current technology for advancement? In this issue of Astronology, we explore technology and how it can be used effectively in the HR world.
How to Manage Your Uncertainty
As entrepreneurs it is very easy to psyche ourselves out from the goal of making it in our business. Especially in this economy and environmental climate. Here is how to reverse the trends of uncertainty.
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