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Its Wednesday February 21st at 1045am Time to Conquer Your Fear
Seven years ago, my ship started to turn. At the time, Delia Associates looked very much like a traditional business advertising and PR firm. Don’t get me wrong. We were doing some great work for a lot of great clients. But that’s when the branding bug caught me. I saw branding as more than a fad. I realized it was the foundation of category domination. If a company could discover its true distinction, it could virtually erase all competition, and drive toward greatness.

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Succeeding and Serving
I am very grateful to think that this humble weekly column I began writing a decade ago for a local paper is now read by countless people in a multitude of newspapers, magazines, and online publications spread over four continents. For those of you reading this humble offering other than here in America, I will beg your indulgence or at least your attention as we all try to learn an important lesson from the political process here in the United States.

Allow Yourself Genuine Sales Success
What’s more important maintaining a professional demeanor, or allowing yourself to really care about your potential clients? Fortunately, this isn’t an either or choice. You can be both professional and sincere.

The End of Casual Friday
Would the business world function better if people dressed more formally? And has the current financial crisis spelled the end of casual Friday? In time of trouble should people be more intent and serious about their decorum and demeanor on the job?
What's Leadership?
It is a natural instinct to want to be a leader yet so many people have no idea what is required to be one. As they climb the ladder of success they feel they are leaders and have the demeanor requiring being followed without earning it. Rank has it’s privilege but not in the hearts of men and so conformity is through duty.

Communication: Insular to Cellular
The cellular telephone, or cell phone, has evolved from humble beginnings to a device that can be compared in usability and productivity to a home computer.

Those Crazy People
His voice was loud; his attitude hostile; his words caustic. Despite how rude he was, she remained calm, professional, and polite throughout the challenging encounter. Even from my close vantage point, I didn't detect a hint of irritation in her demeanor.

Today is the Day
Those of you who are regular readers of this humble offering may have noticed that each column ends with the phrase "Today is the day!" This is not an accident.

Who Are You Connecting With?
Connections are important. In my humble opinion, connections are what make the world go 'round.

How Many Newsletter Subscribers Are You Losing Every Week?
Even with blogs, podcasts, YouTube, Facebook, social bookmarks, and everything else that's new on the Web, the humble e-mail newsletter is probably still going to be your most valuable e-marketing tool.
Fight or Flight
Recently, I spent quite a bit of time with a dear friend of mine who could best be described as the quintessential Southern gentlemen. He is well into his eighth decade of life but, in many ways, his attitudes and demeanor harken back even farther to a much-earlier time.

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