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humble experience Tagged Articles
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Focus Groups are for Lipstick, not Technology
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| You're launching a new product, so of course you test your messages with customers. After all, you want to make sure your customers' mouths water (and their wallets open) when they hear your story. More than that, you want to get to know your target market; learn to think like them, speak like them, understand how they react to your story.
So you decide to run a focus group. That's what everyone does, right? Wrong.
In my humble experience the high technology market does not lend itself to focus groups. |
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Other humble experience Related Articles
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The Winning Concoction: Lauder’s Success Factors
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| She was born the daughter of immigrants and raised in a humble home but she left the world as one of the most successful and wealthiest women entrepreneurs in the world. She has become a household name and her products are as much sought after now as they ever were. How did this once unknown aspiring actress make a name for herself in the fiercely competitive beauty industry? |
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Succeeding and Serving
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| I am very grateful to think that this humble weekly column I began writing a decade ago for a local paper is now read by countless people in a multitude of newspapers, magazines, and online publications spread over four continents. For those of you reading this humble offering other than here in America, I will beg your indulgence or at least your attention as we all try to learn an important lesson from the political process here in the United States.
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No one sees a Naked Telemarketer
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| In my humble opinion, cold calling is a waste of time. When was the last time you purchase something from a cold call telemarketer? |
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Focus Groups are for Lipstick, not Technology
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| You're launching a new product, so of course you test your messages with customers. After all, you want to make sure your customers' mouths water (and their wallets open) when they hear your story. More than that, you want to get to know your target market; learn to think like them, speak like them, understand how they react to your story.
So you decide to run a focus group. That's what everyone does, right? Wrong.
In my humble experience the high technology market does not lend itself to focus groups. |
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BY KEEPING HIS MESSAGE SIMPLE , THE GREATEST ENTREPRENEUR WHO EVER LIVED ESTABLISHED A LASTING ENTERPRISE
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| Before there was a Bill Gates or a Steve Jobs, or even a Mark Zukerberg . . . before even Henry Ford or Andrew Carnegie or even Leonardo Da Vinci, there was a humble man whose eloquence captivated the world. And one of the ways he did it was by keeping His message utterly and universally simple. |
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Communication: Insular to Cellular
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| The cellular telephone, or cell phone, has evolved from humble beginnings to a device that can be compared in usability and productivity to a home computer.
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There's a Hole in the World
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| The world lost a great man and leader last week. Mike Fields was one of the most amazing man I ever knew. He was bigger than life, conquering barrier after barrier to rise from a very humble beginning to become one of the most powerful Afro-American leaders in the Silicon Valley. |
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Today is the Day
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| Those of you who are regular readers of this humble offering may have noticed that each column ends with the phrase "Today is the day!" This is not an accident.
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Who Are You Connecting With?
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| Connections are important. In my humble opinion, connections are what make the world go 'round.
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How Many Newsletter Subscribers Are You Losing Every Week?
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| Even with blogs, podcasts, YouTube, Facebook, social bookmarks, and everything else that's new on the Web, the humble e-mail newsletter is probably still going to be your most valuable e-marketing tool. |
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