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10 Ways to Market When cash Is Tight
About a month ago, Staples and Angus Reid released their latest “STAPLES Canada Small Business National Quarterly Index.” It looks like we believe we are over the hump. 70 per cent of business owners expect at least some improvement to their business over the next six months (compared to 58 per cent in March 2009). Now that you’re feeling better, get out there and make sure that your customers will come to you rather than your competition when they are ready to buy. Chances are you are a little tight for cash, so here are ten low-cost ways to market better that we’ve worked out with help from Joanna L. Krotz, co-author of the “Microsoft Small Business Kit”.

Time Management
How to recapture your usual efficiency and focus? Spend less time in the office. Not dramatically less, but an hour or two. Note that this isn't a long-term strategy to increase efficiency, but rather one designed to help you get over the hump of whatever has got you off your regular game.

Other hump Related Articles

Time Management
How to recapture your usual efficiency and focus? Spend less time in the office. Not dramatically less, but an hour or two. Note that this isn't a long-term strategy to increase efficiency, but rather one designed to help you get over the hump of whatever has got you off your regular game.
10 Ways to Market When cash Is Tight
About a month ago, Staples and Angus Reid released their latest “STAPLES Canada Small Business National Quarterly Index.” It looks like we believe we are over the hump. 70 per cent of business owners expect at least some improvement to their business over the next six months (compared to 58 per cent in March 2009). Now that you’re feeling better, get out there and make sure that your customers will come to you rather than your competition when they are ready to buy. Chances are you are a little tight for cash, so here are ten low-cost ways to market better that we’ve worked out with help from Joanna L. Krotz, co-author of the “Microsoft Small Business Kit”.

Ready to Initiate Change?
When you commit to change with a crystal clear and very specific list of what you want to see happen in the new year, make it your first business priority every single day. Keep plugging away no matter what – by getting over that hump – you'll have done the hard part. In comparison, the implementation of detailed changes in the business and your own management skills are easy.

Attract New Customers With Samples
Despite what almost any marketer in the world will tell you, talk is cheap. While fancy copy and great design may attract eyeballs, the best you can hope it will do is build trust. Your prospective customers can only hope your product works and your brand truly embodies all the nice sentiments it evokes. But ultimately, that's just marketing. If you want customers for keeps, you have to do it through your products. Nothing gets people over the hump to trying your products like offering free samples.
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