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Priming The Mental Pump: A Branding Experience
It appears that creating a well thought-out experience for an audience triggers actions and reactions buried deep in the primitive area of the brain that is related to our most basic survival instincts that override the areas of the brain associated with more modern rational analysis.

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The Right Real Estate Offer
Which of the following would make you more excited about the outlook for a hypothetical real estate market?
Just Be Yourself
You find yourself playing different roles according to what you are doing or who you're with. You try to be one type of person at work, another type of person with friends, another person at home, when you're driving a car,or perhaps when you stand up in public to speak. All these hats we wear every day. The big question is when are you really you? What would happen if you allowed the real you to stand up in every situation you faced? There is a person you were born with all the abilities, talents and skills you need to be that person. This article suggests some ways in which you can learn to enjoy just being yourself.

The truth is out there! How to take advantage of it
I find the concept of truth fascinating. Just like one person’s act of terror is another person’s freedom fight, one person’s truth is another person’s fantasy. Rumours are sometimes said with such conviction or spread so far that they become a “truth” no matter what the reality is. Without getting too political, the weapons of mass destruction in Iraq is a classic example of a truth that was fantasy. Can we make our version of the truth and if we can will this help us in life and business?
Reach Your Reader: How to Make Your Letters a Success
Letters—and even e-mails—are person-to-person communications; they are usually written by one person and read by one person. They have the power to win you’re your reader like no other marketing material can. However, there is no such thing as a routine letter. As soon as you start to regard external correspondence as just a task that needs to get done, your letters may lose their personal touch and competitive edge.
Why Focus Groups are a Valuable Tool for New Companies and Entrepreneurial Ventures
Focus Groups are a great way for entrepreneurs to receive feedback on the new products they plan to introduce. The advantage of using focus groups over surveys for market research is that they can provide real feedback on real products rather than hypothetical ones.
Relationships and Communication: Sender vs. Receiver
In relationships and communication, who’s more responsible for avoiding misinterpretation, the person speaking or the person listening? The answer depends on which of the 6 innate Perceptual Styles describe the person speaking-and which one describes the person being spoken to.

Get the Most Attention from Your Publicity
What Are You Doing With Your Great Publicity? If an article is printed in a newspaper or blog and no one reads it, does it make any noise? Yes, that is a hypothetical question based on the age-old line of “If a tree falls in the forest and no one hears it…” but there is a lot of similarity between the two ideas.
The Challenge of Hiring
Interviewing a new job candidate sounds easy. After all, you are in control. You have something to offer. You can select anyone you choose to select. Right? That sounds good but in reality interviewing a person to fill a job opening is one of the more difficult tasks you may face as a manager. It does require specific skills to do it right and increase your chance of hiring the ideal person for the job; the person that will stay and fit in with the culture of your company. Whether you employ one person, or five hundred, choosing the right employees can be a challenge. How do you k now for sure which person you interview is the right one for your company?

The Sandwich: I Won\\\'t Bite
In \"Management 101,\" you were probably taught to tell a person something difficult by using the \"sandwich\" approach where you say nice things to the person before and after the difficult part. The theory behind the sandwich approach is that if you couch your negative implication between two happy thoughts, it will lessen the blow and make the input better tolerated by the person being coached. The problem is that this method usually does not work, and it often undermines the credibility of the person using it.

What Your Logo Designer Needs to Know About Your Business
If someone asks me to design a logo based on a tiny bit of information, then I have to make just as many assumptions about the personality of the business, its customers, and the owner's personal taste as I do in creating my hypothetical dinner. And the logo I design winds up being more about me and my preferences than about my client's business.
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