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Building Piece by Piece: IKEA Becomes an Industry Leader
“It is our duty to expand,” said Kamprad. “Those who cannot or will not join us are to be pitied…A glorious future!”

Lesson #1: Take Your Cue from the Customer
“The temples of design in places like Milan or God knows where overflow with beautiful, original furniture that costs extortionate amounts of money,” says Kamprad. “The vast majority of people don’t have six figure amounts in the bank and don’t live in enormous apartments…it is for just such people that I created Ikea. For everybody who wants a comfortable house in which to live well. A need that crosses all countries, races and religions.”
Lesson #3: Time is an Entrepreneur’s Best Asset
“Time is your most important resource,” says Kamprad. “You can do so much in ten minutes. Ten minutes, once gone, are gone for good.”

Lesson #4: Mistakes are a Must on the Road to Success
“Only those who are asleep make no mistakes,” says Kamprad. “There are few people who have made so many fiascos in my life as I have.”
Lesson #5: Commit to Reaching Beyond Your Stores
You would be hard-pressed to find someone today who does not own a piece of IKEA furniture, or at least know someone who does. What is perhaps lesser acknowledged about the company, however, is its commitment to social and environmental initiatives that have given it a reach that extends beyond its corporate walls.

Ingvar Kamprad Quotes
Ingvar Kamprad Quotes
DO YOU KNOW WHAT YOUR SINGLE MOST COMPELLING ARGUMENT SHOULD BE TO YOUR PROSPECTS?
It should be your USP.
Do You Have The Courage To Be An Extraordinary Leader?
Learn the qualities it takes to rise to the top from the President of Ikea North America

Other ikea Related Articles

The Self-Assembled Billionaire: Ingvar Kamprad is Born
While he may not be a household name, the company that Ingvar Kamprad founded certainly is. IKEA is the top home furniture retailer in the world, with over 90,000 employees working in its 200-plus stores, and annual revenues in excess of $10 billion. Indeed, next to the Bible, the annual IKEA catalogue is the most widely distributed publication in the world. From his humble beginnings in the south of Sweden, Kamprad has used his entrepreneurial drive to become the richest man in the world, with a net worth of $28 billion.

Lesson #1: Take Your Cue from the Customer
“The temples of design in places like Milan or God knows where overflow with beautiful, original furniture that costs extortionate amounts of money,” says Kamprad. “The vast majority of people don’t have six figure amounts in the bank and don’t live in enormous apartments…it is for just such people that I created Ikea. For everybody who wants a comfortable house in which to live well. A need that crosses all countries, races and religions.”
Lesson #2: The Best Leadership is by Example
“If there is such a thing as good leadership, it is to give a good example,” says Kamprad. “I have to do so for all the Ikea employees.”
Lesson #5: Commit to Reaching Beyond Your Stores
You would be hard-pressed to find someone today who does not own a piece of IKEA furniture, or at least know someone who does. What is perhaps lesser acknowledged about the company, however, is its commitment to social and environmental initiatives that have given it a reach that extends beyond its corporate walls.

Do It Yourself: Kamprad’s Guide To Success
“What else could I do at my age?” Kamprad asks. “Grow tomatoes in an allotment behind the house? I don’t know how to do anything apart from sell furniture. I am your classic, specialized idiot.” From one of the most remote, poverty-stricken corners of Sweden to becoming one of the world’s richest men, Kamprad broke the rules of retail when he created IKEA. And, it worked. Just how did Kamprad do it?
Do You Have The Courage To Be An Extraordinary Leader?
Learn the qualities it takes to rise to the top from the President of Ikea North America
Consider offering guarantees
If you put yourself in the position of a customer for a moment - this will help you to recognise a good method of encouraging your own business customers to purchase from, especially for new customers for their first time! You must have a favourite shop where you buy your clothes from in the high street or even on the Internet these days...and I would take a bet that one of your reasons for buying from this company, aside from the quality of the product etc. is for their returns policy. This is their guarantee to you that if you are not totally satisfied with the item supplied, then you may return the item to the store. A good example of a company that does this kind of returns policy very well is Ikea, as they have a returns policy of 90-days, which is much higher than most and look at how successful this company is.
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