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ill will Tagged Articles
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Can Cold Calling Kill your Company?
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| Years of practice have led to everyone having Caller ID and highly effective spam filters; "attraction marketing" is a more viable long-term solution for lead generation. |
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Courage in the face of fear
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| Great leaders often must stand their ground under fire. So how do you know when you are standing your ground for the right reasons and not just stubbornly waging an ego battle? |
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Why discounting is bad for business
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| Discounting is a short term fix with long term consequences! While there is some disparity among experts, most say that even in the current marketplace, discounting can cause long term damage to your overall business success. According to www.sm.com.au, discounting is a costly strategy for retailers. While the book called, You Can Compete, suggests that discounting will double retail sales, most data points towards a business disaster. There are several successful alternatives to discounting that are available for your business. |
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