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Right and Wrong of PR Pitches
For years I was on the pitching end of PR and, while I still do some for my own promotion, I am more often on the receiving end of pitches these days.
Social Media #3 - Marketing Changes in Attitude, Changes in Latitude
Part 3 in a social media tutorial
"Just Ask the Geese"
You can learn a lot about teamwork by watching geese. These amazing birds are great team players. They look out for each other and they get where they want to be. Find out how in this article.
The Importance Of Making Connections
In my efforts as a local store marketing mentor to restaurant franchisees and franchisors, I often find myself prodding them them to "make a connection" when they are visiting someone for the first time. Here's a quick illustration... Recently, my brother was in Manhattan on business. As he stepped off his cab, he had two blocks to walk to his destination. He is often approached by people begging for money and this time was no different, a man made his way toward him-but this beggar was different. The beggar extended his hand to reveal four quarters,and asked my brother, "Can you give me a dollar bill for these four quarters?" My brother paused for a moment, took the four quarters and handed the man a dollar bill. A moment later, the beggar smiled and said, "Sir could you spare a quarter?" Make a connection.
Three Trends Facing Future Business Strategic Planning
Where does time go? What seems like just yesterday you were planning this year's goals and now it is 6 months or heaven's forbid 2 years later!

Saying What You Mean To Connect With Prospects! Why What You Say is Just as Important as How You Say it.
Do you REALLY think about what you are saying and how you are saying it, particularly in your promotinal copy? Word choice is a vital component of the copy for your marketing, advertising and promotional materials. In fact, your copy can make or break your sales efforts. I always say “copy counts and actually your sales count on your copy.” The best illustration of how important copy really is was shared by my good friend and mentor Lorrie Morgan-Ferrero. She explains that copy is the DNA of all marketing materials. I have to agree. Imagine stripping all of your marketing materials of words. How well would your website, brochure, print ads, sales letters, press releases or broadcast scripts work without words?

A Major Media Hit And Not Even One Phone Call
To be effective in this field you have to look at the big picture. Your short-term goals may not be met by a particular article or TV spot, but it affords you new, powerful ammunition to reach your long-term goals.

Basics of Search Engine Optimization part 2
In "Basics of Search Engine Optimization part 1" we looked at how search engines gather information from web sites and highlighted some common mistakes made by web designers in their build methods. In Part 2 we'll look at on-page tips for keyword placement.
The Depression is coming. The Depression is coming.
But ... it isn't your daddy's depression.
What Should Be In My Contract? A Contract And Why You Need One
You’ve submitted your proposal, you’ve answered your prospects’ questions about it, you’ve waited for them to make a decision and finally, the call comes: You got the job! It’s not time to celebrate just yet. Not without a contract!
While We Were Sleeping: A Story of Misdirected Efforts in the World of Public Sector Procurement Policy
It has been one of the more interesting weeks in the world of Government of Canada procurement policy-making. Despite the numerous “outward facing” storylines that can be pursued in terms of GoC activity, the real action (or lack thereof) is actually within the supplier community itself. I am of course referring to the ongoing inability of associations and lobbying groups to respond to government policy outside of the confines of a narrowly defined platform. A platform I would add in which the tempo is being set by the government.

10 Commandments of Yellow Pages Advertising
From the author of "Getting the Most from Your Yellow Pages Advertising," the best selling book on the subject, just released in a completely revised third edition. As TIME magazine writes, "Barry Maher has helped thousands of small Businesses get the most cost effective yellow pages advertising possible."
12 Principles of Leadership Mastery
Surveys have shown that poor leadership is the leading cause of low employee morale. Correcting poor leadership should be on the top of every executive’s agenda for improvement. Many leadership mistakes can be corrected if managers and executives understand and apply a few simple yet powerful principles. A principle-centred approach is premised on the idea that leadership can be systematically taught and learned. The following list of principles represents a distillation of leadership expertise. Following it is one of the quickest and surest ways to achieve leadership mastery.

Other illustration Related Articles

Saying What You Mean To Connect With Prospects! Why What You Say is Just as Important as How You Say it.
Do you REALLY think about what you are saying and how you are saying it, particularly in your promotinal copy? Word choice is a vital component of the copy for your marketing, advertising and promotional materials. In fact, your copy can make or break your sales efforts. I always say “copy counts and actually your sales count on your copy.” The best illustration of how important copy really is was shared by my good friend and mentor Lorrie Morgan-Ferrero. She explains that copy is the DNA of all marketing materials. I have to agree. Imagine stripping all of your marketing materials of words. How well would your website, brochure, print ads, sales letters, press releases or broadcast scripts work without words?

The Importance Of Making Connections
In my efforts as a local store marketing mentor to restaurant franchisees and franchisors, I often find myself prodding them them to "make a connection" when they are visiting someone for the first time. Here's a quick illustration... Recently, my brother was in Manhattan on business. As he stepped off his cab, he had two blocks to walk to his destination. He is often approached by people begging for money and this time was no different, a man made his way toward him-but this beggar was different. The beggar extended his hand to reveal four quarters,and asked my brother, "Can you give me a dollar bill for these four quarters?" My brother paused for a moment, took the four quarters and handed the man a dollar bill. A moment later, the beggar smiled and said, "Sir could you spare a quarter?" Make a connection.
••••••>GetMeOnTop Free SEO tip of the day: Use the Alt Tag to Assist in Achieving #1 on Google Search
Search engine spiders generally will not list your website images unless you rely on the alt tag to give a title to the images you present o your website. Alt tags go beyond showing browsers info about your images and they are part of the search engines Algorithms, helping tell them about important content on your website. Alt tags will also help in raising your websites usability, allowing a web visitor to scroll over a graphic or image with a mouse in order to receive a brief description of what the graphic, illustration or image presentation is.

Using The Funnel Concept To Sell Your Knowledge
The "sell your knowledge" funnel process is an excellent illustration of how to build a business selling information over the internet. Once you understand it, you will know exactly how to build your business online.
Allow Your Brain To Develop Before Writing Your Newsletter
“Why Do You Really Want To Write?” Now there’s a question and a half! Have you ever sat down and really thought about this question? It’s so important to realise your underlying reason for writing. If you don’t, you will only be operating at a quarter of your potential. Let me give you an illustration…
Overcoming Negative Branding: There Is Always Hope
Michael Vick’s story is a great illustration of the reality that it is never too late to begin recuperating your brand and overcoming mistakes.

What is a Wealth Cycle
A wealth cycle is simply shifting one investment from one sector that is over valued to another investment from another sector that is undervalued. Then you wait for that undervalued investment to become overvalued and then go through the cycle again. The Dot.com bubble of the 90's is a prime illustration of this. What the majority don't know is, this boom started way back in the early 80's at the same time when the Gold and Silver bubble was bursting. At this time most of the money was shifted out of Gold and Silver and put into emerging tech stocks and internet start ups.

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