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Personal Branding Update: Now Is The Time For Individual Employees To Shine!
It's the individual employees that are going to pull America through these troubled times. Everyone has unique skills and abilities to bring to bear, whether you work for a Fortune 500 company or a two-person accounting firm. When people focus on what they're good at and what makes them unique, they get re-energized about what they do and they are inspired to innovate.

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Creating A Business Image That Counts
Your business image can be physical or conceptual - both are important. It is how you are seen and how people (customers and suppliers) think of you, that will set your image. Have you thought about what you want your image to be and what you have to do to ensure it happens?
Strategic Tips To Help Clients & Customers Remember Your Brand
Top of Mind Awareness or TOMA is a very strategic advantage for businesses and individuals. One strategic method of achieving TOMA is through branding of yourself and your business. We all recognize some brands more readily than others and part of that branding includes taglines. Examples such as “ When it absolutely positively has to be there overnight,” “Can you hear me now?” and “Got Milk? (Federal Express, Verizon and California Milk Processor Board). Let’s admit it. The moment you hear those taglines, you get a mental image of a product or service. And that is an awesome accomplishment! Your Strategic Thinking Business Coach offers the following tips to use in creating your personal and company taglines.

Creating Your PR Image to Bring Your Dreams to Reality
It’s important to define your image. Approach your business as though you were a prospective client. An effective image does not just happen; it has to be worked at.
What Your Image Really Says About You
We all have an image, whether we design it consciously or not. How we look and feel about ourselves is heavily influenced by our childhood experiences and our self-image as an adult.

Ready for a Fresh Image?
It is a good idea to give your company image a boost every few years. This will let your customers know, with just a look, that you are on top of current trends. Where to start? Changes to your image don’t have to be big to be noticed.
How to Be a Source of Inspiration
To be a source of inspiration for others we must reflect a confident and positive image, but how we view ourselves colours the image we project.
Image Versus Identity
The image of a company can be purchased and crafted much like an illusion that a stage magician performs. The identity of a company is the real version of what customers see and experience when patronizing a company. Huge difference. It is quite possible and often likely that companies that have paid for an image have quite a different identity. Grassroots marketing people like your's truly discover and bring out the true identity of the businesses we represent. Here's a quick example; an area has an Avis Rental Car location which has an image of "We're number two, so we try harder." But also in the area is Joe's Rental Cars, a local guy who serves free hot dogs and always has cars in stock. The first has an image, the second has an identity. Image is fleeting and expensive, identity keeps customers talking and coming back.

Create a Vivid Mental Image of Your Success
Successful people define what success means to them. Then they develop a compelling and clear mental image of their success. They use this mental image to help keep their dreams alive and to keep moving forward to what they want in their lives and careers. Creating a vivid mental image of your success is not day dreaming. It's real work -- it's the work of designing your future, so you can take the steps necessary to create it.

Living Inside Two Boxes-The power of Self-Image
Self-Image, how we view ourselves, is the gateway to superior performance. Our Self-Image will not allow us to achieve anything beyond what we believe we can. As Earl Nightingale once said, "We become what we think about."
Image formats for websites
When using images on your website you need to make a careful choice of the format of image that you use. The most common image formats used for websites are GIF, JPEG and PNG.
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