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The Creative Executive
The ability to be creative is one of the most powerful tools a leader can have. How does one develop more creativity on a daily basis. Here are some tips.

Other imaginary story Related Articles

telling stories the brand connection
Today, we're interested in stories, and not particularly interested in facts. Every story needs facts, of course, but they are secondary. The facts are there just to provide some ballast for the story. There are always so many facts that don't fit into the story, and insofar as they don't fit, depending on our commitment to the story, we have a tendency to disregard them. Every good story has some connection to the truth of our experience, but the story's the thing.

Franchising...Where Do You Start?
A Short Story... Your Decision to Buy Your Own Franchise Business If you’re reading this article, you’re likely interested in buying a franchise business. You’re also probably not sure what to expect as you venture into the universe of franchises that might be available to you. I could put together some sort of list for you to follow but I thought for this report I would ask you to use your imagination. I will describe the process, the experience you will have, but through an imaginary set of eyes. Please, follow along with me as I describe the process, even though your situation might be slightly different. Most of the adventure will mirror what you are trying to accomplish and the experiences that follow.

5 Steps to Exceeding Customer Expectations
Every industry has an imaginary “bar” set for it either by an established leader or by the collective efforts of that industry over time. If your company can somehow raise that bar to new heights, you can take over control of the industry. Following the five steps outlined in this article can help improve your chances of discovering a game changing nuance to accomplishing just that.
Resist the Interpretation Addiction
Sometimes we adopt a story and unknowingly our emotions get swept up in it. And 99% of the time we don’t really question or inquire into the story we create. We treat our story as what actually happened. The problem, of course, is that the story influences, in part, the action you take in subsequent events. This article is about identifying the stories you may have created, working around them and managing them.

Smart Women Have No Boundaries
This article is about the “imaginary boundaries” that we create around our lives that keep us from realizing our Big Ideas, Dreams and Goals. We grow up with lessons and values passed on to us by our family and early teachers. Sometimes these lessons contain messages that can keep us “stuck” mentally in a place where we cannot access what we need from ourselves to accomplish our goals. We are capable of so much but yet we can have limited thinking.

The Most Important PR Secret
What most entrepreneurs and companies don't understand is that often the main job of the PR firm is to find the right story. It's often not the obvious story that works, because that's the same angle that the competition will be pitching. Without the right story and tone, you have a weak campaign, at best. Finding the right story, that's what it all comes down to.
Stress isn't real!
Stress is killing us. I came to the conclusion that I was letting an imaginary set of algorithms cause way too much commotion in my life. Studying how to feel more relaxed and centered I came across the idea that stress isn't real. Check it out...

Make Your Story Add Value to Your Clients Bottom Line
The purpose of your story for a workplace audience is to improve the bottom line. Even in those employee appreciation programs where entertainment may seem the focus, there is an undeniable expectation of increased productivity after your story is heard. The question to ask yourself when using your story is: What is the point of the story and how does the story improve a client's bottom line?
How to Maximize Local PR
Whereas I’m a big believer in going national if you have a strong story, there is a lot to be said for regional and local PR coverage. If you have a personal story that has a local slant to it, use it. Maybe a story as to how you built your business, or a story about how your product, service or company helped transform the life of someone else who lives in the community. The media loves transformational stories, so offer them one with a strong local hook. Always give your pitch a local slant. Remember you’re drilling down, pitching narrow, not wide.
The Power Of Telling Your Story
Story telling is a basic part of being an entrepreneur. Every one of us has a unique story to tell, as an entrepreneur your story connects you to your audience and potential clients. The power of telling your story is an essential tool for every entrepreneur. Your own unique stories make you different than any one else. This difference is essential for you to share with others for them to know who you are, what you do and why you do it.
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