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Lesson #2: Stand Out To Safeguard Your Brand
In 1820, British author Charles Caleb Colton wrote, “Imitation is the sincerest form of flattery,” but is doubtful whether Candler would have agreed. When the rising popularity and success of Coca-Cola became increasingly apparent to outsiders, there was no shortage of entrepreneurs ready to take advantage. Hundreds of copycat beverages were released on the market within weeks. The need to protect his great product and his strong brand were Candler’s motivations for ensuring both were unique enough to stand out.

Effective Networking Will Create Marketing Imitators, But Not Marketing Innovators
Is your networking marketing messaged being copied? Consider this perspective as you try to stay the Red Jacket in the Sea of Gray Suits.

Other imitation is the sincerest form of flattery Related Articles

How To Get The Right Loan For You (UK)
Like many businesses you may need to get some form of loan from a bank or other financial institution when you are in the early stages of setting up. Most lenders are generally interested in low risk borrowers so you will normally be expected to provide some form of collateral before they will agree to loan you any money.
Lesson #2: Stand Out To Safeguard Your Brand
In 1820, British author Charles Caleb Colton wrote, “Imitation is the sincerest form of flattery,” but is doubtful whether Candler would have agreed. When the rising popularity and success of Coca-Cola became increasingly apparent to outsiders, there was no shortage of entrepreneurs ready to take advantage. Hundreds of copycat beverages were released on the market within weeks. The need to protect his great product and his strong brand were Candler’s motivations for ensuring both were unique enough to stand out.

Drive-By Flattery
If someone you know has done amazing work, don't just thank or compliment the person. Tell his or her boss. I call this drive-by flattery and do it all the time.

Networking Saying Hello with Impact
In an age of global competition, today’s information professionals engage in a sport that isn’t found on an Olympic roster. Chambers of Commerce, conferences, and other business meetings form the backdrop for networking, a form of interaction professionals use to build profitable relationships.
COPYRIGHT LAW INDIA
Copyright law provides for protection of original works of authorship including literary, dramatic, musical, artistic, cinematographic, photographic and sound recording works. Copyright protects the expression of ideas in a tangible form. Protection starts as soon as an idea is expressed on a tangible form. Tangible form includes anything that can be touched and perceived. Expression on electronic media is considered to be a tangible form of expression.

Stop Shopping Cart Abandonment
Shopping cart abandonment" means that someone goes to a website, reads the sales letter, and clicks on the buy link to go to the secure order form, but they don't finish filling out the form.
IS YOUR BUSINESS PUTTING YOUR ASSETS AT RISK? BUSINESS ORGANIZATIONS: THE SOLE PROPRIETORSHIP
One of the first decisions a startup business owner makes is which organization form to choose. This is an important decision as it affects personal liability, income tax, and administrative costs. In this article, we discuss the sole proprietorship, arguably the easiest and most common form of business organization. The sole proprietorship has distinct advantages and disadvantages that should be understood before adopting this business form. If you are risk averse and don't want to lose your retirement savings, your cars, or your personal home, you need to read on.
Maintain Long-Term Success As A Top Sales Manager By Offering Products And Services As Solutions, Not Commodities
The job of a top sales manager is a lot like old-school video gaming. The more you succeed, the deeper you get into the game, the harder the challenges get thrown your way. And the same is true for sustaining the revenue growth of a large company. Success breeds imitation.

Are You a Real Leader or Just an Imitation?
The easiest way to suppress discretionary energy, the energy given willingly - no matter what it takes, is a style often used by "Imitation Leaders" that scrutinizes every decision an employee makes. It can kill the employee's spirit. It destroys trust. Leadership imitation is often just a symptom of ineffective planning, too much compassion and the inability to judge performance and develop bench strength. The "Imitation Leader" usually has a shoot from the hip mentality that encourages micro management and does not allow employees to develop their skills and maximize their potential. One of the many warning signs is a high turnover rate. The reason is simple; good employees just won't tolerate micro management and they will leave to find employment that will challenge them and help them grow.

Why Register a Canadian Trademark? Trademarks Defined and Explained
Registration of a trademark is proof of ownership and therefore a key way of protecting a trademark from misuse and imitation. Registration is not obligatory but is recommended because it is a way of verifying the exclusive right that is established through using the trademark in relation to specific products or services. It is important to realize that, while registration affords the greatest possible legal protection against infringement or misuse of a trademark, it is, and can never be, a failsafe guarantee against all problems relating to trademark usage.

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