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Lesson #2: Stand Out To Safeguard Your Brand
In 1820, British author Charles Caleb Colton wrote, “Imitation is the sincerest form of flattery,” but is doubtful whether Candler would have agreed. When the rising popularity and success of Coca-Cola became increasingly apparent to outsiders, there was no shortage of entrepreneurs ready to take advantage. Hundreds of copycat beverages were released on the market within weeks. The need to protect his great product and his strong brand were Candler’s motivations for ensuring both were unique enough to stand out.

Revving its Engines: Harley-Davidson Goes Hog Wild
After the success of their first three models of motorbikes, Harley and the Davidson boys all plunged themselves wholeheartedly into the newly formed company. Walter Davidson became the company’s first president, while his brother William handled much of the human resources, and Arthur handled sales and the establishment of a dealer network. William Harley served as the company’s chief engineer and treasurer. Together, the four worked day and night to get their business off the ground and running. “We worked every day, Sunday included, until at least ten o’clock at night,” recalled Walter Davidson. “I remember it was an event when we quit work on Christmas night at eight o’clock to attend a family reunion.”

God's Creative Power Will work For You!
God's creative power is in the spoken word. Jesus and his followers operated on this principle and performed miracles. You have the ability in you too. What would you like to have today?
Effective Networking Will Create Marketing Imitators, But Not Marketing Innovators
Is your networking marketing messaged being copied? Consider this perspective as you try to stay the Red Jacket in the Sea of Gray Suits.
Franchise and the Risk of Failure
Failure is definitely a real possibility in franchising no matter how skilled a person is, especially since failure rates for small businesses are rather high, particularly in the United States.

5 Green Social Networks You Should Join Today
Have you jumped on the green web 2.0 bandwagon, yet? There are numerous social media sites that are aimed at socially aware individuals and some geared towards green businesses. Let’s take a look at some of the ones i use.

Other imitators Related Articles

Beware the Wannabees
In nature, many creatures have copied the characteristics of other more beneficial organisms. Insects and animals copying color patterns are all wannabees in the natural world. This phenomenon is not unique to the animal world and is very common in the world of business. If something is perceived as successful, imitators are quick to appear and may even be hard to differentiate from the original source. We see this in business plans, logos, products and even training. Once successful, others are certainly going to follow. The very rules of nature apply to the everyday challenge your business faces. This path of least resistance is similar to following a trail through the jungle that was blazed by the hard work and creativity of others.
Viva la Fingertip! The Touch Screen Revolution (Part 1)
Smart phone purchases in the 3rd quarter of 2010 were up 96% compared to the year before, according to Gartner. Apple is about to launch the second version of its "magical" iPad, and a host of imitators are releasing their swarms now. The desktop computer isn't dead, but a lot of people looking at websites with something else-and the touch screen revolution is just getting started. Is your site ready?
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