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The Ben Franklin sales close. For when they say "We want to think it over"
Every salesperson I have ever worked with has heard a prospect says those immortal words "We'd like some time to think it over". That's the time to use the Ben Franklin sales close. There are two types of "Think it over", the Fob off and the Bungy effect. Good salespeople can spot the difference and respond accordingly. They're the one's who come away with the deals.

Other immortal words Related Articles

Words of Power
Words have power – words spoken with clear intent and emotion carry more power than just random words on a page. Many businesses try and create their business plan or marketing material by just copying what someone else has done. They take the words, shuffle them around a bit and then label it with their company name.
The Ben Franklin sales close. For when they say "We want to think it over"
Every salesperson I have ever worked with has heard a prospect says those immortal words "We'd like some time to think it over". That's the time to use the Ben Franklin sales close. There are two types of "Think it over", the Fob off and the Bungy effect. Good salespeople can spot the difference and respond accordingly. They're the one's who come away with the deals.

The Power of Words in Marketing
Words are a funny thing. You can use them to get rich but if you use them incorrectly they will make you poor. Words can be used to make peace or start a war. Words are definitely powerful. Some words work with one industry while the same ones do not work in another. The following has some important information on words relating to marketing, ad copy and conversation in sales.

You can lead a horse to water…. But a pencil needs to be led!
So say the immortal words of Stan Laurel (and that’s another fine mess you have gotten me into Stanley!). But what might you ask does this have to do with management and mentoring? Well in my three and half years in mentoring practice and 35 years in business, one thing I have learnt, and rather painfully too is that you can lead Directors, management, staff or businesses as a whole to the water but you certainly cannot make them drink.

Three Little Words
There are three little words that have a lot to do with building trust in an organization. At first you will think these three words actually lead to the destruction of trust, but in the hands of a great leader, these words can become the most compelling force for growing trust. The words are: I am right.

••••••>Avoid the Use of "Stop Words" in Your Keyword Selections
SEO involves the process of investigating keywords to use on your site, do not waste your time on using Stop Words in your keyword selections. Stop words are actually ignored by Google and the other search engine spiders. Stop words are small, common words that are used on every website: words like "a," "the," and "and" are the most frequently used words on the Internet and should be avoided in keywords when possible.

Selling on EBay - How to Increase Your Online Auction Sale on EBay
I have tested changing just 2 words that were deep in the text, words that made it clear I cared a great deal about making a sale. I changed them into words that were indifferent and the response went up by 180%. What were those words?
Ode to Words
Enrich your vocabulary every day by scheduling time to read. Be curious about the words you don’t understand. Become aware of the words that live inside your head by journaling. Use the power of words by adopting a mantra. Our language shapes our thinking. Our words ultimately define us. Who do you want to be?
Implementation vs. Execution
Sales leaders need to understand and appreciate that words count, and using the wrong words or using words inappropriately will lead to same results: wrong and/or inappropriate. Using the right words will help their teams achieve the desired results and improve execution.
What language are YOU speaking?
Why do salespeople speak the “language of words” when their customers are speaking the “language of numbers”? Salespeople are using words to describe their features and functions; they use words in describing their benefits. They use words in their PowerPoint presentations, proposals and collateral materials. Words everywhere! Where’s the $, %, #’s?
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