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Marketing is What You Do and What You Say
A lot of marketers get caught in the trap of figuring out what to say to get the sale. Then, well, then things go south a bit.
What Impact Are You Having On Others?
An article of 1432 words explaining how to make the impact you want in the lives of those you meet along your journey through life.

Other impactful Related Articles

30 Seconds to Explosive Networking & Sales Results
This is probably one of the most impactful things you could do for your business, your networking and your sales. Using this tool to develop a your 30-second "who am I" introduction has had people rushing up to me after networking events and standing in line waiting to talk with me.

Five Essential Steps for Creating a Coaching Culture
How can you create a workplace where people are leaderful, impactful and work together in collaborative and innovative ways? It’s easier than you might think for it does not require huge funds, nor more rules or regulations or meetings. Organizations that have invested time and energy into providing a coaching structure that promotes individual and organizational growth report significantly reduced staff turnovers, increased productivity, greater happiness and satisfaction at work.

5 Ways to Gauge Sales Management Coaching
Most sales leaders would agree that coaching is the most impactful activity a sales manager can do to drive sales team performance. Studies reinforce this by showing that above-average coaches deliver 20 percent more sales. The challenge? Sales management coaching is the weakest-performing activity among managers. How do you know if your managers are effective coaches? Here are five ways to find out.

Create Customer Loyalty
Creating customer loyalty can by so simple, yet so impactful. The power of the personal touch is powerful. These special little touches don’t really cost you anything. They don’t take a lot of time. What they do take is some thought and some caring. Such a little thing can mean so much to the other party-inside or outside your company.
Creating a Brand Message - Where Do I Start?
Start by literally looking at what is and isn’t working – ex: this email got more response than the other version. Ask members of your target audience to review different pieces, noting which item’s design and language resonates most and why. The why is important to start identifying specific characteristics. Are the graphics really impactful, the headlines compelling, etc. Then, ask them to tell you the opposite – what they were least attracted to and why. From the responses you get, create a checklist of these basic characteristics and note opportunities to make changes based on the well-received characteristics and recognize use of the disliked ones.
Sustainability - Make the Choice, Make a Difference
Written to inspire individuals to make impactful decisions when choosing to transition from conventional land care methods to those which are more sustainable and eco-friendly. This is specifically intended to encourage people to begin to make a difference, no matter how small, and to try taking one step toward the goal with each choice made.

Merger Miseries 5 Mini Mergers
Every day we read and hear about the mergers or acquisitions going on between the behemoth companies. They show up on the international radar due to their size and impact. Less visible, but equally impactful in the aggregate, are the hundreds of thousands of small restructurings that go on within organizations every day. This article discusses the smaller mergers and their impact.

Slashing Your Insurance Prices
You can't turn on your TV without seeing the famous little green guy that tells us that we should get competitive quotes for insurance in order to shrink our premium. This is a tried and true method of lowering our price, but there are other strategies that can be equally impactful.
Developing People ~ A Key to Eliciting Excellence
There is tremendous opportunity and satisfaction as a leader in developing others. By effectively developing the people around us, we elicit excellence in a number of impactful and far-reaching ways. Developing others is an important function of effective leadership.
Is there still a use for case studies in PR?
PRs have continually expressed the importance of case studies in PR, especially one that is well written and impactful. But as media is constantly evolving, is there still a need for case studies in the PR mix?
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