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The Importance of Customer Service
Gary explains why the single, most important, controllable factor in the success of any business is its level of customer service, or how your customer perceives the business - and discusses how to you might focus more emphasis on this area within your business.
CUSTOMER SERVICE CAN EITHER MAKE OR BREAK YOU BUSINESS.
When it comes to understanding the importance of good customer service, there are many small business owners who wonder why it is so important; why such a large focus should be placed on it. In all honesty, without trying to come across too harsh, if you don’t already know the importance of customer services, especially when it comes to running a small business, maybe you should re-think and have a diffuse understanding on your decision to be a small business owner. Yes, it is really that simple. As a business owner, you need to remember that your customers are what keep your business doors open; they are the reason why you have food to put on your table each week, and the reason why you receive a paycheck, they are the the life blood of your sales When you think about it like that, there is lots you are owning your customers.
How Bad Is Your Service?
Whose best interests do you have in mind? Yours or your clients? What are the elements of superlative customer service that create the edge for you over your competition? Learn the simple secrets to exceeding your customers expectations every time.

Other importance of customer service Related Articles

Speed Kills - The service standard that does more harm than good
As a business owner or manager, you have probably heard management experts refer to the importance of service standards for frontline employees. The idea is that managers should give customer-contact people a performance goal or service standard by which they can be measured and rewarded. Sounds good in theory. Unfortunately, over my years as a consultant and business advisor, and as a customer myself, I find that some service standards are not only ineffective, they are actually counterproductive. I wonder if this may be the case in your organization...
Customer Service Made Easy
There is a mystery around customer service. Most consumers think that customer service has gone downhill. Most businesspeople think that their customer service is good. How can this be possible? If you can solve this puzzle then you are well on your way to delivering great customer service.

Motivate Your Customer Service Team for Outstanding Customer Service: Six Secrets of Customer Service Motivation
Providing outstanding customer service is one of the most rewarding yet challenging activities within your organization. Exceptional organizations that provide outstanding customer service will experience the following benefits: * Increased customer satisfaction * Increased revenues * Increased repeat and referral customer traffic * Less employee turnover * Increased profits So how do we support and motivate our customer service team to give outstanding customer service? The following are six secrets to motivate your customer service team to give exceptional customer service to your customers.
Heart of Marketing by Judith Sherven and Jim Sniechowski
Customer service and really good customer service seems to be a thing of the past in many businesses. When I was growing up - my grandfather reinforced the importance of stellar customer service to me and that lesson has served me very well of the last two decades. This book explains how to put "heart" back into our businesses and our marketing.
Lessons in Customer Service for Target
A true story about the importance of customer service
Would you get A Tattoo of the General Motors’ Logo?
When was the last time you were really excited about the customer service you received? A recent survey showed that 44% of people rate the customer service they usually receive as dull and bland. Most customer service experiences are, well ok, and we unusually come away somewhat satisfied from the experience. This is all well and good, but most of your competitors are already doing this. To stand out from the competition you need to demonstrate customer service on a dramatically different level: service that is anything but bland and dull! Think Disney, Harley Davidson, or Apple.

Why you should stop trying to delight your customers
Delighting customers does not build loyalty. Reducing customers’ effort does. These were the findings from a large customer service survey conducted by the Customer Contact Council (CCC), and featured in the July edition of the Harvard Business Review. The survey’s aim was to get answers to three questions: 1. How important is customer service to loyalty? 2. Which customer service activities increase loyalty, and which don’t? 3. Can companies increase loyalty without raising their customer service operating costs? After conducting structured interviews with customer service leaders and a study of more than 75,000 customers, the CCC uncovered three findings...
Are You A Good Customer?
There are great books on the market about customer service: Raving Fans, Contagious Customer Service and Exceeding Customer Expectations. All good books, however, none address a core issue required for receiving great customer service from vendors and suppliers: be a good customer.

Five Attributes that Lead to Exceptional Customer Service
As a business owner, I have developed a keen sense of the attributes of people who are highly motivated as well as those qualities that lead to counter productive behavior. Regardless of the industry, customer service is key to the success of your business. Unfortunately, there are many examples of people whose poor customer service has been memorable: people who have left us on hold and forgotten about us, waitresses who never return to our table, the customer service person who leaves us on the phone for several minutes. We all have experienced poor customer service at some level. This article illustrates how Five Attributes Can Lead to Exceptional Customer Service. I refer to them as the PAULA(sm) Customer Service Success Program.

Are We Born with Customer Service Skills?
A skill is the learned ability to do something well. Customer service is ensuring the customer’s satisfaction before, during, and after a transaction. Better customer service is having empathy. Humans are born with the capacity to be empathic, but it is through our relationships and interactions with others during our formative years that we learn the foundation for remarkable customer service skills.

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