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Lesson #2: Be Ruthless
“It's my job for Oracle – the number two software company in the world – to become the number one software company in the world,” says Ellison. “My job, is to build better than the competition, sell those products in the marketplace, and eventually supplant Microsoft and move from being number two to number one.”

How to survive the Digital PR revolution
PR people that fail to address their search engine ranking, or their client’s ranking, are both handicapping themselves in getting media coverage and neglecting one of the most powerful PR tools at their disposal. Yet how to use the Web for online and digital PR by optimising keyword strategies designed to trigger the search engines is still a mystery to many.

Controlling the Email Monster
We are all very busy... and we have more than enough to do without being dragged down by reading volumes of email. Here are 5 steps to controlling your Email Monster.

Other important company Related Articles

Plain English Guide to Employee Handbooks
The company employee handbook is one of the most important communication tools between your company and your employees. Not only does it set forth your expectations for your employees, but it also describes what they can expect from the company. It is essential that your company has one and that it be as clear and unambiguous as possible. Make certain that it is written in an understandable language which makes the company's policies accessible.

Car Insurance
For any entrepreneur who owns a car, or whose employees use company cars, you need to read this. Fewer things are more important to your company and its financial longevity than protecting those assets you use on a daily basis. Even more important is to understand exactly how to do that. Car insurance is a complicated business, but this article is here to help break it down into its most basic form; understand what you are dealing with, what kind of protection you need the most, and how to keep your costs down low.

Your Company's Name and SEO
I hear this question quite often. Sometimes before starting an SEO project my clients will call and tell me how important it is to rank #1 in Google under "my xyz company". But just how important is it to have your company name included in Search Engine Optimization?

Human Resource Management
Ask any CEO of any Fortune 500 company what the most important part of their company is, what is the one single thing that drives their company to reach new heights of success, and I guarantee you they will tell you one thing: people. People are the power behind any company, big or small. So how do you keep your people happy? How do you ensure they are working to maximum capacity and boosting your company’s productivity? The answer comes in three not so simple words: human resource management.

Empowerment, Autonomy & Discretion – Oh My!
Granting autonomy and loosening the apron strings can be scary. After all, this is your company we’re talking about. However, a company where employees have a reason to feel that what they are doing is important is a company on its way to greatness.

Speed may be the biggest Determent to your Marketing Success
The company that gets to the customer first, the company that releases the product first, the company that slides in and closes the sale while you are still waiting to get the final specifications, all demonstrate how important speed is to your marketing success.

Why Is Contact Information So Important To Your Press Release?
PR professionals preach over and over that including contact information in a press release is so important. By why is it so important to ensure that at individual at your company can be reached? Here's the three reasons it's so important.

Logo Use in an Ad Campaign
Logos tend to be the face of a company, or at least the face a company or entity wishes to put forward. This face can be put toward all types of potential customers from investors to consumers. Incorporating that logo is an important way of putting your company’s personal stamp of approval or seal on anything a company approves of.

Branding Concepts
Branding is one of the most important aspects of a business. It is the identity of the company and as such needs a great deal of respect and work put forth for every aspect of a company. This identity is transferred to each product or service a company puts forth, creating a strong image or brand.

So do we really have control over customer service?
Gary discusses standards set by management and staff within a company. How they might currently be set, how they could be set, what types of measures, control or standards are important or might be important in a company.

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